Italian creative practice Mathery Studio has conceived Josie, a chair that celebrates the person who is seated. Initially designed as a personal project, Josie was born from the idea of empathising with a moment – the action of seating. Driven by the need to restore a WOW effect and sense of occasion, Josie celebrates the person who is seated and moreover, celebrates design. Josie is a performative chair fashioned from beech wood, defined by simple design features and chunky lines. But her whimsicality lies in that moment – the second before seating. Josie lives for this and responds with a joyous burst of colors. 


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all images © REUBEN GATES – video © COCO & MAXIMILIAN