Benjamin Hubert’s design agency Layer has designed a new mass-produced charity collection box for Maggie’s, a UK-based charity organisation that provides free practical, emotional and social support to people with cancer and their family and friends.
Layer is the first agency to re-think the much maligned charity box, normally a generic OEM product, sourced and re-branded by various charities. The new collection box for Maggie’s is a valuable tool to increase fundraising capability through a strong format that can be readily identified as belonging to the charity and stand out in any context. This approach is sympathetic to the design-led values Maggie’s expresses through their high-profile architectural collaborations for the Maggie’s Centres with renowned architects, including Frank Gehry, Zaha Hadid, and Richard Rogers.
The concept behind the new charity collection box is: “Small change can make a big difference”, and it has been designed to encourage giving. The body of the collection box leans forward to present an open face with a clearly demarcated money slot that can accommodate coins of all sizes and denominations as well as notes. The easy-grip form has ergonomic benefits for Maggie’s volunteers carrying heavy, coin-filled collection boxes.
Available in grey, red, and blue, the money box have been designed with a smaller base that will take up less space on counters. Coins can be collected by removing a silicon stopper set into the bottom of the box.
all images courtesy of Layer