Apple has announced the release of a new hardbound book chronicling 20 years of Apple’s design, expressed through 450 photographs of past and current Apple products. “Designed by Apple in California,” which covers products from 1998’s iMac to 2015’s Apple Pencil, also documents the materials and techniques used by Apple’s design team over two decades of innovation.

Dedicated to the memory of Steve Jobs, the book illustrates Apple’s creative inspiration and thinking.

“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”


“Designed by Apple in California” examines 20 years of work by Apple’s design team. The products in this book are the result of a profoundly close collaboration between many different groups. Shot by photographer Andrew Zuckerman in a deliberately spare style, the book’s 450 images illustrate Apple’s design process as well as its finished products.


Linen-bound and printed on specially milled, custom-dyed paper with gilded matte silver edges using eight color separations and low-ghost ink, Designed by Apple in California was developed over the past eight years and will be available in two different sizes — 10.20” x 12.75” and 13” x 16.25” — at select Apple Stores and beginning this Wednesday, November 16, for $199 USD and $299 USD, respectively.


all images by Andrew Zuckerman © Apple