After the success of Supercolor, a concept that captured the attention of the world, Pharrell Williams returns with Supershell. Once again transforming the iconic Superstar model, Pharrell has collaborated with friends and creatives from around the world to bring a new chapter of the Superstar to life.
For this campaign, Pharrell collaborate with four artists: New York City-based contemporary artist Todd James, Iraqi-British architect Zaha Hadid and Japanese contemporary artist Mr. (a former protégé of Takashi Murakami).
The Sculpted Collection sees the artists channel their artworks into specially-molded 3D Shelltoe designs, a first for the Superstar silhouette. The series is then completed by two of Pharrell’s own personal designs, which speak of his interest in the concept of relativity.
From a shoe that spans art and culture to a platform for expression itself, the Supershell Sculpted Collection brings the Superstar to its ultimate artistic mode. With designs offered in monochrome black and white colorways, the collection is also completely interchangeable, presenting countless opportunities to mix and match individual shoes to create the perfect personal expression.
The Pharrell Williams x adidas Originals Supershell Sculpted Collection will see a global release on August 7. Keep checking the adidas online store for updates and details.
all images and video courtesy of adidas Originals