The iconic Adidas‘ Superstar silhouette gets a new colorway for this season featuring the innovative XENO light responsive technology. Grabbing inspiration from the Xenopeltis Snake found in Asia, the ‘XENO’ pack is constructed from a faint material with deep shimmers of iridescent colors. In natural light, the black material appears faint with deep shimmers of iridescent colors. But with the flash of a camera, the material explodes with bright colors, spanning the entire rainbow spectrum. The material doesn’t just reflect one color but changes as the angle of the light shifts. The shoe is completely transformed through the lens of a smart phone camera in both video and photos, appearing at first glance as an optical illusion. The scale-like uppers are contrasted by Adidas’ signature shell-toe as well as black and white branding on the tongue label and heel tab. Purchase your pair online this Friday at Feature for $110 USD.

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all images courtesy of Feature Sneaker Boutique