French fashion designer Olivier Rousteing is known for tailoring formfitting silhouettes, but it’s his love of football — dating back to childhood — that sits at the heart of the NikeLab x Olivier Rousteing: Football Nouveau collection. The second collaboration in NikeLab’s Summer of Sport series blends Nike innovation with Rousteing’s creative vision.
“Fashion is usually about the catwalk and the glamour, but with Nike it was about performance and the athletes,” explains Rousteing. “What I love about this collection is that we are integrating the iconic style of football into sport style.”
Taking the lifestyles of professional football players competing in Europe’s biggest championship this summer as inspiration, the men’s and women’s offerings are designed to meet off-pitch performance needs while pushing the sport’s aesthetic forward. Iconic football designs are reimagined through modern silhouettes and paired with luxury finishes, including touches of gold, the color of champions.
“Olivier was obsessed with the complete look, making sure each piece worked together — not just within the men’s and women’s collections, but also between the two,” confirms Jarrett Reynolds, NikeLab Senior Apparel Design Director. “At every design review, he’d ask, ‘Would a football player really wear that?’ That question helped keep the collection rooted in sport.”
This fixation with authenticity further extends to the collection’s footwear, which includes sport-style models inspired by Nike Football’s four silos: Mercurial, Magista, Hypervenom and Tiempo.“Olivier is meticulous about the details, with a passion for finding clever ways to embellish existing structures,” says NikeLab Senior Footwear Innovation Design Director Nate Jobe. “This obsession with finishing manifests itself especially well in the Magista and the Mercurial. In each model, we’ve embroidered patterns into the Flyknit for the first time, which creates a completely new expression of the technology.”
The classic N98 Jacket has been transformed to reinvent the off-pitch look of football. Both the men’s and women’s versions feature gold framing and an embroidered woven crest placed over the heart, a traditional location for football crests. Meanwhile, the women’s version is versatile enough to be worn either as a dress or a jacket.
Inspired by the traditional football kit, the NikeLab Top x OR features tighter sleeves for zero distraction and an embroidered woven crest placed over the heart. Gold framing at the front articulates the design aesthetic, while a blend of mesh and lux structured knit fabrication delivers comfort.
Designed for unstoppable playmaking, the Nike Magista football boot is reengineered for everyday wear with the Air Footscape Freemotion tooling. The Flyknit upper is embellished with metallic gold embroidery, while the heel features a metallic gold zipper. A leather pull-tab and metallic gold aglets add a luxurious touch.
The NikeLab Free Mercurial Flyknit x OR features a Flyknit upper for a sock-like fit and a Nike Free outsole for flexible comfort. The Flyknit upper is detailed with metallic gold embroidery, while the heel features a metallic gold zipper. The leather pull-tab and metallic gold aglets add an element of luxury.
The NikeLab Roshe Tiempo VI blends the upper of the classic football boot with the lightweight and comfortable Nike Roshe outsole. Metallic gold accents and a metallic gold badge on the heel connect back to the apparel collection. The leather upper and asymmetric tongue nod to the performance boot.
Nike’s most agile football boot is reinterpreted for the street. The upper is embellished with metallic gold and high-gloss film for a luxurious finish. A gold embroidered patch on the sockliner ties to the apparel collection. The flexible Nike Free outsole helps enable the wearer’s natural motion.
The NikeLab x Olivier Rousteing: Football Nouveau collection will be available beginning June 2 at nike.com/nikelab and select NikeLab stores.
all images courtesy of Nike