BMW introduces its latest interpretation of luxury with the new 2016 BMW 7 Series. With the new BMW 7 Series, BMW has redefined what an exclusive, luxurious driving experience looks like in contemporary, pioneering form. Groundbreaking technologies in the areas of lightweight design, powertrains, chassis, operating systems, intelligent connectivity and interior ambience underline its mission to bring together unbeatable driving pleasure and long-distance comfort in a luxury sedan. The handing over of the baton from one generation to the next at the top end of BMW’s model line-up sees the brand presenting a raft of innovations unmatched by any of its rivals.

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Key factors in enhancing dynamics, efficiency, comfort and safety while on the move are the use of carbon-fibre-reinforced plastic (CFRP) in the body structure, engines from the BMW Group’s new generation of power units, the plug-in hybrid system in the new BMW 740e, the Executive Drive Pro active chassis system, the Driving Experience Control switch with ADAPTIVE mode and BMW Laserlight. Maximising well-being in the rear compartment, meanwhile, are the Executive Lounge feature with massage function and Vitality Programme, the Sky Lounge Panorama glass roof, the Welcome Light Carpet, the Ambient highlight and a smartphone holder with inductive charging station.

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Standout innovations in operating system and driver assistance technology include the extension of the iDrive system to include a touch display and BMW gesture control, as well as Touch Command, the new BMW Head-Up Display, crossing traffic warning, the steering and lane control assistant, active side collision protection, Surround View with 3D View and the Remote Control Parking system.

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Arriving in the 740i variant, which features a 320-hp 3.0-liter turbocharged six-cylinder engine, and the 750i xDrive with a 445-hp 4.4-liter twin-turbocharged V8 makes for an impressive lineup. The long wheelbase on all variants — spanning a whole 206.6 inches, an inch longer than its predecessor, makes this one of the largest sedans the German automobile company has ever made. Pricing will begin at $82,250 USD for the 740i and $98,350 USD for the 750i xDriv, with both arriving at the end of the year.

In addition to the 740i and 750i is the M Sport variant, boasting a more aggressive and sporty aesthetic. Head over to BMW’s website for more details.

all images and video courtesy of BMW Group

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