Ducati with an exclusive XDiavel-based concept motorcycle built by California customizer Roland Sands took part at the 76th annual Sturgis Motorcycle Rally, the largest motorcycle rally in the USA and the world’s renowned cruiser event. Dating back to 1938, the Sturgis Motorcycle Rally draws over half a million bikers from every corner of the globe, all like-minded enthusiasts looking to celebrate and share their passion.

This is Ducati’s first official participation at the Sturgis Motorcycle Rally and we brought the entire XDiavel world along with them, including this never before seen edition of the XDiavel.


An exercise in pure style, this XDiavel-derived concept bike built by Roland Sands features a top-class finish and a design that reflects the strong personality of this celebrated Californian customizer. With a one-piece body fixed to the distinctive Ducati trellis frame, a 19” front wheel for a bold look, and a collection of billet aluminum details that deliver a unique result, this XDiavel has transformed into an even more decisive, radical sport-chopper cruiser that still retains its inimitable Ducati DNA.


This special one-off build is indeed something of a logical evolution for Roland Sands who has always had a thing for the Ducati cruiser. In addition to the custom design XDiavel, Roland Sands Design has created an exclusive line of special accessories and components, featured in the Ducati Performance catalogue, and currently available at Ducati dealers.


“The XDiavel is a beast. A wolf in wolves’ clothing and a serious piece of speed equipment,” said Roland Sands, owner of Roland Sands Design and lead designer on the custom build. “We really wanted to pivot off all that amazing technology and not mess it up by tearing it out. So the bike is still very stock from a functional standpoint. The bike was a 3-month build, with careful consideration and deliberation about the direction of the design. Ultimately, we decided to twist the aesthetic while retaining decidedly ‘stock’ bike functionality. I’m proud to say that’s exactly what we’ve achieved,” said Roland of the build.

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all images courtesy of Ducati