Located in Monterrey, Mexico, Par La Roy, designed by local multi-disciplinary Savvy Studio in collaboration with Emilio Álvarez, is a fashion boutique that promotes selected brands and upcoming artists and designers alike.

The space is defined by a simple and clear layout which allows products to be displayed in an orderly and attractive fashion; its window displays showcase ever-changing trends, styles and products. The ambience itself is quite neutral, predominantly white, using only desaturated colours as complements, thus promoting a harmonious relation amongst the varied proposals that Par La Roy has to offer.


The project’s formal and structured language is based on two contrasting materials: metallic tubing and fabric. The tubes provide a set structure whilst the fabrics create volume, generating a unique and inviting atmosphere.

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