Moncler has opened its first boutique dedicated entirely to its men’s collections in the Parisian district of Le Marais. It is a new project in terms of both its content and design. The intimate premises have a surface area of 80 m2, and for the first time they will only be featuring the Maison’s men’s ranges, Moncler main collection and Moncler Gamme Bleu, offering a vast selection covering everything from outerwear to knitwear, accessories, bags and the Moncler Lunettes eyewear collection.


Two large windows mark the entrance into Moncler’s newest premises in the Ville Lumiére. The display area has been designed to create a common link with the shop’s exterior. The entire design is the work of the Gilles & Boissier studio, which has worked alongside the brand for a number of years.


It focuses on materials of exquisite quality, such as rough travertine marble and the polished Eucalyptus wood used for the ceilings and walls. Steel details, mirrors and bright backlit surfaces create reflective effects that create a warm and contemporary atmosphere, in keeping with the “haute montagne” style.

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all images courtesy of GILLES & BOISSIER