Architect Filipe Melo Oliveira has designed a totally new premium concept brand, centrally located in the downtown of Lisbon. The Lisbon Walker flagship concept store is where the very best of Portugal comes together, mainly in the art of men shoes and wine, besides belts, accessories and concept items, entirely designed and produced in Portugal.


The was to create a space where products could be shown in a clear, objective and true way. Exhibiting shoes and wine bottles side by side in the simplest way possible, by making them float on the walls, was the architectural concept. Symmetry, simplicity and the truth of materials were the main ideas for both space and furniture designs.


On the top dark grey wall the highlighted brand name welcomes the customers. Beneath, the main counter exhibits accessories and, on each side of the store, vertical showcases display belts and other concept items. On the white sidewalls shoes and wine bottles are presented, as they were floating. And in the centre, a rounded black leather bench remembers the brand logo to the customers.


Black and light pinewood, stainless steel, black leather, glass, white stucco, limestone and concrete, work together to emphasize each product and to enhance an industrial high-end style space.

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all images © JOÃO MORGADO