Visitors to the newly-opened Classified Repulse Bay will notice a marked difference from its other locations. Classified Repulse Bay represents a change in direction for the homegrown brand, with new interiors designed by local firm Substance, an extended menu and a revamped identity.

Classified’s first outlet, which opened its doors on Hollywood Road in 2006, introduced European-style al fresco dining to Hong Kong. Offering premium artisan cheeses, gourmet coffees and boutique wines, the casual café concept expanded to nine Hong Kong neighbourhoods, including Wan Chai, Tai Hang, Stanley and Happy Valley. As part of an extensive refurbishment plan, each outlet will be refreshed to reflect the unique themes and characteristics of its local community.


The new Classified in Repulse Bay, for example, incorporates elements of its seaside setting with an aqua blue palette and pillow-strewn swinging sofas for guests to enjoy the ocean views. While its contemporary furnishings convey a sleek modern aesthetic, the unique accessories, motifs and decorative pieces signify the location. Over the coming months, other Classified outlets will undergo redesigns that celebrate the uniqueness of their neighbourhoods.

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all images courtesy of SUBSTANCE