Italian design studio Pininfarina has completed its first residential project, a luxury tower in São Paulo. The project marks a significant step into architecture for the design studio traditionally being known for its transport projects.
Created for Brazilian property developer Cyrela, the 23-storey tower stands on the high-end Brigadeiro Faria Lima Avenue, the exclusive upscale commercial area of São Paulo.
Inspired by curves and shapes of which convey dynamic movement, characteristics of Pininfarina, the facade highlights the evolution of a great metropolis.
“The combination of a strong character coupled with the ability to be harmoniously inserted within the ‘Paulistano’ lifestyle, representing the genuine Pininfarina style” says Paolo Trevisan, Head of Design of Pininfarina of America.
This development also presents an architectural illusion of symmetry, whose features make one question which side represents the front of the building. The curved shapes of the concrete and the metallic elements allow the design to curve, providing the sensation to the viewer that it has been sculpted by the wind.
“A dream comes true. Today we celebrate, together with our esteemed partner, the first residential tower designed by Pininfarina” affirmed Paolo Pininfarina, Chairman of the Group. “We took the challenge to translate the dynamism coming from our car design heritage into architecture and Cyrela by Pininfarina perfectly embodies our DNA made of sportiness and elegance”.
In addition to Cyrela by Pininfarina, Cyrela is developing a second exclusive venture in partnership with Pininfarina, located within the city of São Paulo appropriately named Heritage, located at Rua Leopoldo Couto de Magalhães Junior, expected to be ready by 2020.