Ogilvy Pairs agency has conceived a innovative way for water brand Vittel to remind people to drink the recommended 8 glasses of water a day. Vittel Refresh Cap is a tailor made cap that pops a flag every hour to gently remind you to drink. When you twist the bottle cap shut after your refreshing sip, a timer begins automatically.
Nothing new to do just twist the cap as you used to do but this time utility has been added. The program was launched in France in order to gauge consumers’ reactions and measure their behavioral changes. I nitial findings show people drank more water during the day and enjoyed it.