London-based creative duo Bompas & Parr have conceived the world’s first glow in the dark Cornetto to celebrate the UK premiere of The End of the World. Audiences at the Vue Cinema, in London’s Leicester Square were surprised when they opened what they expected to be a Mint Cornetto, only to find a delicious alien-like florescent ice cream glowing instead.

“This is something quite special,” Bompas said. Using the same enzyme that fireflies and jellyfish use to fluoresce, we made a fancy sauce for the dessert.


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all images © CORNETTO; courtesy of BOMPAS & PARR – video courtesy of CORNETTOUK