As a business owner, you should be striving to build a highly authoritative brand. Showcasing your authority can increase brand loyalty, boost your rankings on the search engines result pages, and ultimately lead to more sales.
In this article, we’re going to outline how you can build a high authority brand. Let’s get started.
What is a high authority brand?
Having a high authority brand is something that every business should strive for. If you have an authoritative brand, your customers and potential clients will know that they can expect consistently high-quality work from you. This can benefit your business in a lot of ways! It can help you boost your sales, increase your visibility on the search engine results pages, create a more loyal customer base, and more.
Now, let’s take a look at how you can achieve this for your business.
Create on-site content that shows off your expertise
Publishing high-quality content on your website is one of the most effective ways to show your customers that you know what you’re talking about. So, content should definitely make up a large part of your digital marketing strategy.
Different forms of content, like tutorials, helpful guides, eBooks, and the like can all be used to build your brand authority. If your customers know that they can come to you when they’re looking for a reliable source of information, you’ll build up a lot of authority in your field over time. This will then increase the chances of people investing in your products or services in the long run.
Let’s break down a few different types of content that you can publish on your website in order to showcase your expertise. And we’ll show you some real-world examples as inspiration.
For instance, Charbonnet Law Firm, a personal injury attorney firm based out of New Orleans, has an ultimate guide to car accidents in Louisiana that shows off their expertise incredibly well.
The article covers what to do if you’re in a car accident, when to call a lawyer, and more. Anyone wanting to learn about Louisiana car accidents can gain a lot of insight on the subject from this piece of content, and it’s excellent for showing off Charbonnet’s expertise. It helps to show that the firm is an authority in this field, which will earn prospective clients’ trust and help the company to secure more cases.
Think about what different topics in your industry you know inside and out — writing ultimate guides on these subjects will help show off your expertise and boost your authority. This can then lead to more sales for your business.
FreshBooks, an online accounting software company, does something similar with their how-to guide to writing invoice letters.
The guide is excellent at showing off FreshBooks’ expertise — it covers what to include in a letter, how to format it, and more. FreshBooks’ audience is full of small business owners and freelancers so, by offering them a how-to guide to writing invoice letters, the company can help their audience and earn their trust, while proving they’re an authority in the financial industry.
When you’re coming up with ideas for your own content, think about what different types of pain points your customers have and how you can help solve them with how-to guides. Writing them will then build your brand authority and earn your audience’s trust.
Product round-ups offer another great way to show off your expertise and authority. Round-ups feature a series of recommendations concerning a specific type of product or service.
For example, CNET, a tech website, has a round-up of the best phones to buy in 2021. The article covers tech specs, features, and the like for the latest smartphones. It’s a great way for CNET to show that they’re an expert in the tech industry and boost their brand authority as a result. On your website, consider writing round-ups, buying guides, or comparison pieces in order to show that you know your industry well.
Try guest blogging for other sites in your niche
Guest blogging for relevant and authoritative websites in your niche or industry can help you get your name out there and build your brand authority.
It’s also a fantastic way to boost your SEO, as it can be great for link building. This is the process of acquiring hyperlinks from other websites in your niche that lead back to your own. When this happens, Google takes it as a vote of confidence in your authority and should give you a boost on the search engine results pages (SERPs).
When trying to secure guest blogging opportunities, start by reaching out to your network and ask your connections if they would be willing to provide you with a guest blogging opportunity. If you can write something relevant to their audience, it’s worth investigating. Additionally, look at the blogs of any other websites in your field you would like to write for. They might have requirements listed, or at least a contact form where you can ask how you can secure a guest post.
Need more help with your link building strategy? Take a look at some of the services Loganix has to offer. We can help you boost your backlink profile, create content, and more.
Enter industry awards (and aim to win them)
Even being nominated for an industry award can help you get your name out there. When prospective clients or customers see that you’ve been nominated (or have won), they will have more confidence in your authority, thus building your reputation as a quality brand.
The best way to find industry awards is by doing some online research. Start by going to your competitors’ websites to see if they’ve recently been nominated for any awards. You can then head to the websites of these award distributors and see if there is a way to nominate your business next time. Be sure to stay on top of industry news and read trade magazines related to your business to find these types of awards as well.
And, if you’re lucky enough to win any industry awards, be sure to show them off! You can post about them on social media, display them on your homepage, shout about them in your email newsletters, and more. Don’t be afraid to make a big deal about it — showcasing your awards in this way can help you build an authoritative brand.
Use social proof to show you’re skilled and knowledgeable
Social proof is one of the most effective and trustworthy ways to show that you’re great at what you do. Plus, people tend to trust other consumers over traditional marketing, meaning that displaying relevant social proof can prove that you’re skilled and knowledgable, thus building your brand authority.
There are a lot of different ways you can promote your business using social proof. Let’s look at a few different examples for inspiration.
For example, Casper, a mattress retailer, shows off social proof with reviews on their homepage. As you scroll down, you can see that there is a carousel of five-star reviews from their past customers.
Think about how important this is for a mattress retailer — people have a lot of different requirements for their sleep, and providing this information about what types of sleep Casper mattresses provide will help to earn the trust of the company’s website visitors, thus building their brand authority.
If you sell products like this, consider placing star reviews on your website to show off how much customers love your products. It’s great for showing your authority and increasing the chances of website visitors making a purchase.
Florin Roebig, a trial attorney law firm based out of Florida, does something similar on their motorcycle accident attorney page.
In the middle of this service page, they’ve added a testimonial from a previous client who has praised Florin Roebig for their hard work and expertise. Testimonials like this are especially important for businesses like law firms — people want to be sure that their lawyer of choice is helpful and knowledgeable.
Adding testimonials to your website like this can boost your credibility and show that you’re an authority in your field.
Lastly, Excel Builders, a custom home building company, boosts their brand authority by showing off media mentions on their homepage.
One of the first things a website visitor sees is that Excel Builders has been mentioned by Forbes, The Huffington Post, and more. These names hold a lot of weight in a variety of industries, so website visitors that see these media mentions will grow to trust Excel Builders more.
On your website, highlight if any media conglomerates or industry leaders have said positive things about your business in order to boost your brand authority.
Focus on growing your social media presence
Social media is one of the most powerful tools that people and businesses can use to establish their brand authority. By growing your social media presence, you can show that you run an active brand that likes to keep up with its customers.
You need to ensure that you have a consistent output on social media and update your profiles regularly. If your profiles are updated too sporadically or they display outdated information, you risk potential customers assuming you’re out of business. If you have a great social media presence, however, you’ll help to boost your brand authority, earn your customers’ trust, and make more sales.
Many social media platforms only allow you to add one link to your profile. So, be sure that you update this link regularly to ensure that it’s not broken. If you want to add multiple links, you can even consider using a service like Linktree.
If you need help ensuring a consistent output on your social media, look into some social media management platforms. Many of them have additional features and analytics that can help you determine what types of content perform the best and when you should post.
Appear at industry events
For a lot of business owners, much of their work is now done online. However, appearing at in-person events can do wonders for your brand authority. It helps your customers put a face to your business and position you as a leader in your industry.
Do some research and figure out what different industry events are happening over the next year and start to make some plans. You could speak at a conference, rent a spot at an industry exhibition, attend networking events, and the like. You might even consider taking a couple of your employees along with you in order to get the most out of the experience.
Building a high authority brand is a very important aspect of running a business! In this article, we outlined how you can boost and showcase your authority, including through content marketing, growing your social media presence, guest blogging, and the like.
Need more help? Take a look at the urdesign blog. They have articles on content creation, SEO, and more.
Author bio & headshot:
Adam Steele is COO and co-founder of Loganix, which is an SEO fulfillment partner for digital marketing agencies and professionals. The company provides the SEO services that businesses need to grow and achieve their goals. If you enjoyed this article, you can find more SEO guides and templates on the Loganix blog.