Using the same approach utilized for Descente Blanc store in Daikanyama, Japanese studio Schemata architects has arranged the interior of the brand’s new store in Fukuoka. The two-floor shop features poles that function as hanging rails that can be raised or lowered, depending on the display requirements.
The ceiling height of the first floor is 3225mm, and the shop floor is 525mm lower than the ground level. Hangers move from the ceiling all the way down to the ground level. The increased range of vertical motion of hangers, allowing people to see products above and below eye level, generates the vibrant and lively atmosphere inside. In addition, Schemata provided a kitchen on the second floor as well as a garden and a rooftop space, in order to enhance active interaction between the shop and the local community.
all images © Kenta Hasegawa | video courtesy of Descente Blanc