Aesop’s third Korean store is located in a multi-brand retail space in the vibrant Seoul neighbourhood of Hannam-dong. Designed in collaboration with local firm Suh Architects, this space is the latest evolution in a creative partnership which includes distinctive counters in fine shopping precincts in Pangyo and Yeouido.
The geometry of the 45-square metre interior takes cues from minimalist proponents such as Donald Judd; particularly in its preference for clean lines, simple forms and industrial materiality. These influences find their physical expression in grey-toned product shelving and a pair of sculptural volumes crafted from rough-textured brass alloy, gunmetal.
Set directly upon polished concrete flooring, these counters offer an interpretation of orthogonal planes, balancing an otherwise linear arrangement. The first is topped in tactile stone, while the second features inlaid shelving. Here, products lie aslant in ordered rows, alabaster labels oriented skyward and illuminated by warm, diffuse light.