adidas has unveiled Parley editions of UltraBOOST, UltraBOOST X and UltraBOOST Uncaged, all in a fresh blue colorway inspired by the shades of the ocean. Using marine plastic debris, adidas is turning a threat into a thread to form signature elements of its iconic performance-led designs. This latest milestone in the partnership reflects both parties’ commitment to the oceans through a mutual focus on the implementation of the Parley A.I.R Strategy – avoiding virgin plastic, intercept plastic waste, and redesigning new alternatives.
Reusing an average of 11 plastic bottles per pair, UltraBOOST Parley, Parley UltraBOOST X and UltraBOOST Uncaged Parley feature laces, heel webbing, heel lining, and sock liner covers made from recycled PET material. Not only do the latest additions to the adidas Parley collection have a purpose, they also deliver the same elite performance with every stride.
“The new additions to the adidas x Parley collection are another step in our journey to creating one million pairs of UltraBOOST from up-cycled marine plastic,” said Mathias Amm, product category director at adidas Running. “As a global brand we have a responsibility to help change the world for the better. These designs reflect our support for a great cause, while delivering the exceptional performance we are renowned for – a powerful combination, which we hope will excite and inspire our global community as much as it does us.”
UltraBOOST Parley, UltraBOOST X Parley and UltraBOOST Uncaged Parley will be available from May 10 in-store and at adidas.com/Parley.
all images courtesy of adidas