Eduard Eremchuk adds pink furry changing rooms and bright yellow walls to the recently completed Like Shop Showroom in the historic town of Rostov-on-Don, Russia. The interior design revolves around color, which defines three distinct areas: a yellow reception room, a white retail area with a pink dressing room in the middle.
The space, only 46 square meters, is marked by high ceilings and arched windows, while the design fully represents the young spirit of the brand.
Eremchuk was inspired by the petal dresses of Alexander McQueen and the light works of James Turrell, particularly in the yellow entrance cube. The colors represent those of the brand, applied to sculpture objects that transform the interior into a museum-boutique. Some furniture tricks such as the curved counter and a large mirror extend the perception of space and color. Flooring is all made of light-grey vinyl, dotted with coloured pigments.
All of the furniture in the interior, including the matching yellow table, was made bespoke by local craftsmen from sketches made by Eremchuk. Behind the curving table, a floor-to-ceiling mirrored door covers a storage space. The mirror reflects the wall-to-wall hue of the 4.6-metre by 2.6-metre room, creating what Eremchuk describes as an “infinite yellow space”.
The four-metre-high ceilings and arched windows of the original building have been retained and the second space was painted in white to maximise the light and provide a backdrop for accents of colour. At the centre of the room two back-to-back changing rooms have been carpeted in thick, hot pink fluffy fabric.
Pink is currently proving a popular colour in retail interiors. Swedish fashion brand Acne opted for a pink ceiling for its flagship store in Milan, which also featured stainless steel arches set against granite walls.
Creative consultancy Masquespacio coloured the walls, floors and furniture of a gadget shop in Valencia in salmon pink, which clash with sections of brushed metal and turquoise.
all images © Inna Kablukova