Italian independent brewery Elav has unveiled a new design concept combining exclusive food and craft beer. The specially studied rebranding allows the ambiance to convey the close connection of the independent Bergamo brewery to its community, to nature and to the land that provides the raw materials, to the research and experimentation well matched to the traditions that give origin to this ever-developing firm.
The founding values of brand’s products have been reinterpreted by Francesca Perani Enterprise and Marg studio with a dramatic and welcoming setting. The project’s concept integrates existing, significant architectural elements with new key elements, such as the earth bar, the opening onto a courtyard and the draught beer systems.
The brewery’s mission, strongly linked to rural life and agriculture, is reinterpreted in the 8-meter long bar at the center of the main hall: an “earthen” bar, constructed using a special cladding in resin mixed with grit and hay. This important element, instantly recalling the genuine world of agriculture and craft, is the focal point in the space, linking the service and public areas, connecting guests and staff thus offering a shared experience.
A draught beer system descends from above onto the center of the bar. 7 brushed steel pipes, each specific to a single type of beer. The beer line normally carrying the drink to the taps for serving, branches out into a diversified image, echoing both the routes of pipes in breweries and the metal articulations of the lighting system.
A suspended system of galvanized steel pipes twists following the shape of the reinforced concrete lacunar ceiling and delicately illuminates the main room and the intimate dining area offering the customers a warm and homely light. A theatrical end wall, purposely set up, illuminates the restaurant creating a fictitious opening onto a courtyard, where a continuous, walnut colored boiserie leads the guests into a rural world with its barns and traditional structures, in touch with nature.
The main space is decorated using a system of metal grills with a geometrical texture clearly recalling the concrete lacunar ceiling. On the lower floor, the canteen area, these subdividing elements help to separate private and exhibition space in the cellar, where 36 types of craft beers are showcased. Graphics used in the service areas also demonstrate the attention to detail applied to the renovation work.