Australian interior and graphic design studio Fretard Design, founded by Benjamin Frétard, has competed Australia’s first Tealive store, introducing the successful Malaysian bubble tea company to Melbourne’s bustling CBD. A colorful tea stop in the city’s largest transit hub, Southern Cross Station, Benjamin Frétard has designed a visually stimulating space that attracts customers with vibrant purples and yellows and energizes the spirit even before the first sip.
A striking ceiling installation, representative of the way in which the straw perforates the bubble tea lid, adds intrigue and texture to the store layout while emphasizing the bold brand colors and quirky personality.
Pops of color in the wall tiles offset the neutral base and concrete flooring, capturing the gaze and directing it towards the countertop where the eye is met by friendly staff and splashes of purple, teal, and yellow.
The partial green wall breathes natural life into already vibrant space, creating a sense of wellness, with a subtle nod to the abundance of greenery found in the many Tealive stores across Asia. Minimal seating and bench space provide for the consistent flow of traffic and fast-paced service demanded of the transient environment within the Station.