Sports company Puma has introduced its new state-of-the-art technology platform Fit Intelligence (Fi) that is designed to automate and finetune performance fit for PUMA footwear. The first Fi footwear style to be launched is a training shoe that is made for workouts and light running. It employs a micromotor to power a uniquely configured cable system that “laces” the shoe, either through simply swiping on the Fi module up or down.
It comes with a smart sensing capability that learns the shape of the foot of each user and adapts the fit of the shoe to the individual. Athletes can also monitor, adjust and finetune fit through a smartphone app. To make things even more athlete-friendly, users can make on-the-fly adjustments with their Apple watch.
The technology was built to train smart and is designed for modern mobility. It can handle the urban landscape and the gym making it right for the daily routine of a connected generation. “We have created a product that speaks to the future of sport which is life in motion. It’s fast and changing all the time,” said Charles Johnson, PUMA’s Global Director of Innovation.
PUMA has a 70-year history of being a leader in sports and innovation. In 1968, the brand crafted the first laceless sports shoe with Velcro straps, in 1991 the first cable closure with the Puma Disc and in 2016 the first ever wirelessly connected adaptive fit shoe called AutoDisc. The AutoDisc was the predecessor to Fit Intelligence and since then, the company has been working tirelessly on improving functionality, user interface and durability.
The result is now a technology that is smaller, lighter and more commercial, with a breathable upper for more comfortable trainings. It also comes with an industrial grade fiber support system strategically placed for optimal hold and a forefoot lockdown band. The Fi training shoe will be available for consumers in 2020 for $330 USD.