Occupying a 30-square-meters corner of a restored historic building, Basic Coffee is a key tenant of a co-working hub with a goal to activate the newly gentrified commercial zone of XianYuKou, Beijing, through providing quality artisan coffee beverages to its neighbors and visiting tourists.
The design focuses on establishing a series of “framed views” into the café, by orchestrating a play of light and obscurity. This sense of mystery and curiosity is made possible by a concentric spatial organization, originated from a concealed coffee-making area, wrapped by a ‘veiled’ entry gallery and a curved seating area on the outermost layer.
The journey begins with entering into a thin slice of volume enveloped by a suspended aluminum perforated screen above the bar bench, revealing a partial view of the seating area. Coffee order takes place at the junction between the entry gallery and the large window facing the street, where the barista is strategically positioned to serve both dine-in and takeaway customers, sculpted as an exaggerated one-point perspective scene. A fissure is created adjacent to an illuminating wall, dramatizing the display of pour-over coffee preparation.
Like a live ad, these “framed views” expose different motions, “performed” by all parties in the cafe. The suggestiveness in partially concealed acts of indulging in coffee, muffled chatters, and sound and smells of coffee-making, arouse one’s curiosity and appetite for various beverages and bites.
Resonating with the brand’s belief in: “good coffee is norm”, Office AIO challenges to spin the impression of a generic cafe from the conventional “making of” to “the enjoyment of” coffee. This is achieved by a spatial arrangement that inverts the relationship from one that features the fanciest of tools and showmanship of baristas to one aimed at capturing something that is much less tangible – one’s senses.
To craft the passage, Office AIO designs with pastel brand color, the minimal but profound design language as well as a playful and unexpected spatial journey. These elements yield an experience that allows the patrons to experience the space through observing a series of orchestrated movements, experience coffee-drinking through focusing their senses on sounds, olfaction and flavours.