Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for Tomo Design in the design of Shenzhen Heytea Lab. Tracing the origin of the project, the designer interprets the artistic context of the building with a sequence of landscape. The façade of the flagship store is designed by gray bricks, which is interspersed with metal bricks to show both traditional beauty and a youthful atmosphere.
The large brand logos are placed on the metal grilles and the protruding eaves. The newly-built block is integrated with the existing columns. The stone benches and the metal hills are arranged flexibly for both landscaping and short break.
At the entrance, the metal grille façade replaces the solid wall, creating a relaxing atmosphere. And the screen behind it displays the beautiful landscape repeatedly. Here, the art of architecture, modern ink paintings, digital technology as well as the “rain curtain” dialogue with each other and show both the collision and combination between tradition and modernity.
With a holistic perspective, the designer creates a courtyard landscape with minimalist skills, creating a clear and open pattern that encourages the interaction between landscape, objects and people. Whether it is a sheet-like grille at a 45-degree angle, or the well-arranged seats in the sunken area, or the pavilion designed with modern skills, or the smooth or rough liner benches, it shows multiple aesthetics and effectively activates the ornamental and practical functions of the courtyard.
The interior space is divided into five different laboratories: the peripheral lab, the ice-making lab, the dessert lab and the illustration lab on the first floor as well as the tea geek lab on the second floor. The peripheral lab is located at the entrance to continue the images on the LED facade and display a variety of peripheral products.
The geometric staircase leads customers to different labs on the first and second floors, and it is also the visual center of space.
Around the staircase, the metal electronic screens present beautiful scenes of four seasons, reminding people of the limitless vitality and creating an aesthetic connection between customers and the device. When they don’t display special effects, the LED screens also serve as art decorations in the space.
Silver metal bar counter, metal grille details, gray emery floor, and sequential bubble lights as well as the ice-making and dessert displays, connect a series of interesting spaces. At the same time, the floor-to-ceiling glass doors create an interactive visual experience between the interior and the outside landscape.
The illustration lab is open on three sides, enjoying an open and clear view. The designer cleverly emphasizes the brand culture with details and integrates illustration elements into the space. For example, it displays the brand logo on the ceiling lights. Different from conventional commercial design, the seats are arranged in the peripheral, while the center is relatively empty. This kind of arrangement caters to customers’ social demands and provides an immersive experience.
Stepping up the staircase with LED images changing alongside, you will finally reach the second floor. Here the ceiling is designed according to the pitched roof to form blocks of different textures, against which a moon-shaped art decoration was created. With the moon hanging against the “starry sky” on the LED screen, a beautiful picture is gradually unfolding before us.
The strip lights and light films are inlaid in the ceiling and the metal grilles to highlight the simplicity and elegance of the space. And the aluminum foam sheet covering the side walls is in contrast with the delicate satin-brushed metal. Sitting by the window, you can have a great view of the luxuriant green and feel relaxed and refreshed.