Mixing sandblasted stainless steel with terrazzo and blue glass, DAS Lab has completed the design of AND.G concept store in Shijiazhuang, China. The store is designed around the idea of inclusiveness, where different brands can come together through a cohesive interior.
“The whole space is regarded as a medium for brands to gather, we analyzed its essence — inclusiveness, trying to find out commonalities among contradictions,” explains the design team. The cluster effect of individuals is realized in a linear manner to form an abstract and flat grid system. Through such a system, AND.G hopes to encourage distinctive individuals and independent brands to connect with their self-identity.
As conceiving the ideology of AND.G, “decentralization” is the presence of the concept yet a practical necessity. Brands are encouraged to radiate themselves while intersecting and penetrating each other, to create vague ‘boundaries’ of non-confusion. As opposed to adopting fixed circulation, AND.G links up the ‘points’ to form a ‘plane’ to inspire the customers to have an in-depth dialogue with brands out of intuition.
The purpose of re-examining the effects of contrast, integration, vagueness, and concentration that materials generated in the space, is not merely to pursue visual performance, but more importantly, to further bridge brands with art through creating a diverse yet homogeneous emotional context to convey brand declaration to the public.