Ducati and Diesel unveiled the exclusive Ducati Diavel Diesel, a motorcycle that seamlessly merges elements of the past and future. The Ducati Diavel Diesel – of which only 666 numbered units will be produced – is the fruit of collaboration between Andrea Rosso, Creative Director of Diesel, and the Ducati Design Center.
To create the Ducati Diavel Diesel, the two style centres were inspired by a hyperkinetic dynamism of a post-apocalyptic, retro-futuristic world.
The Ducati Diavel Diesel is characterized by a hand-brushed stainless steel superstructure with visible welding and rivets that make it absolutely unmistakable and timeless. Details like the tank cover, front cowl and passenger saddle cover are examples of craftsmanship and style. The saddle, made of real leather, is unique to this Diavel, on which the pyramid element appears at various points: three identical faces embodying the three Ds of Ducati, Diavel and Diesel.
Other distinguishing features of this very special Diavel include the lateral air intake covers, made of red methacrylate with the Diesel logo on the inside. Red is also the colour of the Brembo front brake callipers, of five chain links and the LCD dashboard, which recalls vintage digital displays. The Ducati Diavel Diesel’s exhaust system is another little work of art, thanks to pipes graced by black Zircotec ceramic coating and black silencers with ends machined from solid, on which the new pyramid motif appears.
“The collaboration with Diesel enabled us to explore original stylistic and technical aspects whilst staying within the Ducati brand and fully respecting its values,” said Ducati Motor Holding CEO Claudio Domenicali. “In this case we worked with Diesel on an already uniquely original bike like the Diavel and the result was surprising to put it mildly. The details characterizing the Diavel Diesel cannot fail to captivate connoisseurs of special bikes but also people from different walks of life, such as fashion. It’s always stimulating for us to move outside the world of motorcycling and widen our brand’s areas of interest”.
“It’s an important bike that reflects the rock side of Diesel’s DNA,” explained Andrea Rosso. “The wording ‘Never look back’ engraved with the two logos captures the essence of this collaboration: a timeless bike that catches the eye with so many unmistakable details, such as the brushed stainless steel with visible welding and rivets. Ducati, Diavel and Diesel, three words, six letters each, forming 666, the limited number of examples of this new collaboration”.
The new Ducati Diavel Diesel was unveiled during the Milan Men’s Fashion Week. It will go on sale to the public, worldwide, starting from April 2017.
The Diavel Diesel isn’t the only new product coming up. Diesel has produced a capsule apparel collection dedicated to Ducati reflecting the DNA and roots shared by the two brands: creativity and innovation are the key values that have made Ducati and Diesel two icons of Made in Italy. Also going on sale starting from April, this collection comprises one Jogg Jeans, a leather jacket and two T-shirts.
all images and video courtesy of Ducati