Inspired by the Golden Twenties, dandies and Art Deco, London-based Bodo Sperlein has designed the new Loewe Bild 9 TV. Its sleek exterior conceals state-of-the-art technology – OLED and Dolby Vision, for vibrantly authentic pictures and exploding colours brimming with detail. “Bodo Sperlein’s design bears his personal signature and impressively conveys Loewe’s new zeitgeist, combining convincing design with technical sophistication and clearly demonstrating that home entertainment can be an aesthetic element of interior design,” explained Loewe’s CEO Mark Hüsges. “The extremely flat display, concealing cutting-edge OLED technology, together with the streamlined and elaborately hand-forged steel frame – for me, this is the very essence of a television.”
Elegant, minimalist and impressively different. Bodo Sperlein continuously manages to catapult traditional shapes and materials into the 21st century with a surprising twist. “The warm golden shade creates a harmonious contrast with the futuristic, black flat screen. My inspiration was gold’s fascination for alchemists. Gold stands for sunshine, light, wisdom, perfection and constancy,” explained Bodo Sperlein. “I view Loewe Bild 9 TV as a jewel for the home.“
As an alternative to Amber Gold, the bild 9 is also available in Graphite Grey. Both colour options harmonise perfectly with the ultra-flat display which, at just 7 mm, is slimmer than most smartphones and has an almost floating quality. To admire the streamlined contours with no distraction, a high-quality fabric cover conceals the connections and cables on the back.
The delicately crafted frame is made from heavy steel. All set-up solutions, wall mount, floor stand and table stand will be produced in a complex manufacturing process, starting with high-precision laser cutting of the metal, followed by manual welding, grinding and polishing. The surface will then be finished and power-coated in either Amber Gold or Graphite Grey at a temperature of over 220°C to guarantee maximum resistance.
As soon as the Loewe Bild 9 TV is switched on, the display automatically glides upwards to reveal a powerful soundbar. With a resonant 120 watts of music power from six speakers and an additional four passive bass membranes, it generates vibrant, warm and voluminous sound. It is ideally completed by Loewe klang 9 speakers which combine the technology of a column speaker with a fully-fledged subwoofer. The speakers communicate wirelessly with the Loewe Bild 9 TV within the same radio standard. An integrated 5.1 audio multi-channel decoder avoids the need to purchase an additional AV receiver.
The clearly structured user interface is a joy to use. Your choice of TV channels, recordings, apps or other external sources can be easily stored on the home screen. Tidal opens up access to over 40 million music tracks. Films and series are available in online video libraries such as Amazon Video, while YouTube offers an almost infinite selection of internet videos. Change channel, start recording, easily select your favourite films using the programme guide or quickly call up background information on your current viewing: available to download to your smartphone or tablet, the new Loewe app will make life even easier. It transforms your smartphone or tablet into a mobile TV, allowing you to watch live programmes and recordings of favourite films or blockbuster movies from your home network in any room. Start watching a football match or thriller in the lounge and then retire to bed to catch the end in comfort.
all images courtesy of Loewe