Today, it looks like everybody is familiar with Instagram. As a matter of fact, there are about one billion active users who are sharing their content on this social media platform monthly.
Apart from being one of the most popular social media platforms, images on Instagram obtain about 23 percent more engagement compared to their counterparts on Facebook. Meaning to say, if you utilize Instagram right, you will obtain more followers and real Instagram likes.
But regardless of the app’s popularity, some users out there don’t have any idea how Instagram actually works. Are you interested to find out how this social media works? If so then read on!
History of Instagram
Instagram is actually a photo-sharing app for smartphones which combines amateur photography with the social network. With stickers as well as filters any Instagram user will be able to make beautiful images in an instant.
If you think through how hard it was to share stunning photos on Instagram before, it is pretty easy to understand why it has been a huge achievement.
Only six months after Instagram released on iPhones, the social media platform had garnered five million users. On the other hand, by the period Instagram followed with Android phones issue, the new application effortlessly earned one million users in the 1stday.
Instagram: How Does It Work?
The majority of people want to know how Instagram works so that they will be able to help people in gaining more popularity as well as rank posts.
Similar to other social media platforms, Instagram, on the other hand, has something known as an algorithm, it is the set of rules Instagram utilizes to command who would perceive which post and when.
In addition to that, the algorithm of Instagram is changing constantly, which is similar to other networks. For this reason, the majority of users are having a hard time learning the pattern.
Last 2016, Instagram decided to change its algorithm. And in March 2018, IG started to focus more on time as one of the most important features of the algorithm. However, it is not the only concern brands need to look at.
As a matter of fact, the alteration moved the social media platform away from a usual sequential feed, to offer more importance to certain types of content. But the concern was, most people did not realize what they desired so that they will be able to get on the good side of Instagram.
Nevertheless, with so many influencers, as well as advertisers, asking how Instagram works, the company resolute to throw a conference where they exposed the primary aspects they consider when it comes to organizing the Instagram feed. These include timeliness, relationship, as well as interest.
Aside from that, the company also broadcasted that following, frequency, and usage has a role to play in IG’s algorithm.
Do you want to be prominent from the crowd and reap all the benefits of Instagram? If yes, then make sure that you have an idea of how this platform works and more importantly, come up with effective strategies.