FACEBOOK has revealed a new all-caps logo in an attempt “to be clearer about the products that come from facebook,” as stated on their official press release. Following problematic issues like the Capitol Hill hearings and the Cambridge Analytica scandal, the tech giant is looking to reinvent itself and the first step was obviously the logo.
Facebook started 15 year ago as a single app, but now offers a suite of products and services that help people connect to their friends and family, find communities and grow businesses – some their own, others they have acquired. The new branding was designed for clarity, and uses custom typography and capitalization to create visual distinction between the company and app.
“People should know which companies make the products they use,” continues the press release. “Our main services include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra. These apps and technologies have shared infrastructure for years and the teams behind them frequently work together.”
“We started being clearer about the products and services that are part of Facebook years ago, adding a company endorsement to products like Oculus, Workplace and Portal. And in June we began including ‘from Facebook’ within all our apps. Over the coming weeks, we will start using the new brand within our products and marketing materials, including a new company website,” concludes the statement.
In an attempt to distinguish the FACEBOOK company from the facebook app, the logo features an all-caps treatment. It has been built on a stable structure through the use of consistent stroke width, harmonized capital letters and a horizontal emphasis while generous spaces and open letterforms allow clarity at small sizes. The subtle softening of corners and diagonals — in facebook’s words — adds a sense of optimism.