Technologies are evolving so fast, and they are called to make our lives easier and more engaging. By implementing these advancements, it will be possible to grow your business and achieve better results. Live-streaming is one of the tactics that will allow you to attract a new audience and keep them engaged and interested in your brand.
If you are not sure how live-streaming can be useful for your business, then this article is definitely for you. We will tell you more about the importance of live-streaming and the main ways it can benefit your business.
Importance of Live-Streaming
Here are some statistics that perfectly demonstrate the paramount importance of live-streaming. First of all, it’s worth noting that in 2020 live-streaming will generate 82% of the overall web traffic.
From the marketing point of view, 79% of marketers believe that live-streaming is a better and more authentic way to engage and interact with their audience. Most importantly, 80% of people would prefer to watch a live video instead of reading a blog post, and even more people (82%) would prefer it to social media posts.
How Live-Streaming Can Skyrocket Your Business
Down below, you will find out how it can help you take your business to the next level and how to live-stream right.
Reach Broader Audiences
If you have decided to make a live-stream website and discover the potential of live-streaming, then you should know that it helps attract a new, much broader audience. Live-streaming will be especially beneficial if you aim at reaching younger generations and millennials in particular. For young people, it’s all about visual elements, videos and live-streaming, so don’t miss your chance to get on top.
Build Trustworthy Relationships
Live-streaming videos are an excellent chance for your audience to see you without any polished scripts and posed scenes. Since your clients can see you right here right now, the much stronger bond between them and your brand might get created. They can even interact with you, ask questions during the live session. It’s an outstanding demonstration of your openness and transparency.
Videos are usually more engaging to people than other types of content, so the chances are that while live-streaming, you will be able to interest and retain your audience so they can find out more about your brand and choose you in the future. The whole process is always spontaneous, so they will probably stick to your brand till the very end. Also, people tend to comment more on live videos.
Videos Are Easy to Share
After the live-stream session, it’s highly recommended to post the video on one of your social media channels as it will be so easy for your audience to share it with their friends. Therefore, if people like your stream and share the video with others, even more people can find out about your brand.
Today many platforms such as YouTube or Facebook allow free live streams so you can share with your clients some valuable info related to your brand and pay nothing. Taking into account that live streams can perform better than paid advertisements, you will save your budget and achieve great results in return. It’s definitely something you need to try out with no potential loss risks.
How to Use Live-Streaming Videos
The most appropriate way to implement live-streaming videos is to arrange sessions with customers to solve their problems and improve overall customer experience. It will be a perfect demonstration of excellent customer support and establish a positive brand image.
Also, you should use live-streaming to keep your audience updated regarding the latest news, offerings, changes. If there are some announcements to make, then live-stream videos will be the best way to do this. Another advice will be to broadcast live videos from events and share with your customers videos with presentations, speeches, etc. so they can get closer to your brand.
While sharing live videos, it’s important to keep in mind the video quality as it’s one of the most critical factors for your viewers. Make it possible and convenient to watch everything from tablets or smartphones in high quality.
Summing It Up
As you can see, live-streaming is an effective tactic that can help any business achieve faster growth, attract a new audience, engage better with existing and future customers. According to statistics, live-streaming become more and more popular, so don’t miss the chance to stand out from the crowd and implement the latest technologies for tangible results.