Why do you need to map your customer locations? After all, you already have all the information in a spreadsheet.
Mapping your customers gives you the complete picture of who they are, where they live, and what they want. It allows you to find patterns, gaps, and saturation levels to focus your sales and advertising efforts. Furthermore, after you’ve plotted your customer data on your map, you can filter it to find the information you need quickly. For instance, you can choose to view only your most significant accounts, recent customers, or potential customers. This not only saves time but it provides valuable insights that can help you and your team better prepare for service calls and meetings, which will ultimately result in a better customer experience.
Reasons to Visualize Your Data on an Interactive Map
Your customer data helps you make educated decisions, but it can often be overwhelming to deal with a lot of information. However, by plotting your data on an interactive map, you can customize how it’s presented to quickly identify significant patterns and trends that you can then act on.
Benefits of data visualization include:
- It helps others understand your data: A clear visualization of your data makes it easy for anyone to understand and learn from your findings quickly.
- It allows you to discover new insights: Instead of staring at a spreadsheet of numbers, your map shows you essential information quickly, so you can make connections and identify trends.
- It’s attractive to look at: Numbers are boring, but maps are interesting. This makes them ideal for presenting the information.
- It lets you highlight specific information: Maps are customizable so that you can highlight important information.
How to Map Customer Locations on an Interactive Map
Most mapping programs will allow you to map street addresses as well as map IP addresses. The process is simple. You upload your data from a spreadsheet into the mapping program, and the program does the rest.
Once the interactive map has been you can do a number of things with it:
Using the filter tool, you can group and sort your geographic data based on what you do and do not want to be displayed on your map. This will allow you to remove the noise and focus on the important figures so you can get the most out of your data.
- Identify Areas of Density
The heat map tool lets you look at sales, customer, and competitor locations to help you identify areas of density and find areas that are lacking in data. This can tell you a number of things, such as areas that might be oversaturated or areas with the potential for expansion.
- Find the Most Direct Route Between Two Points
An interactive map also has the ability to show you how to get from point A to point B quickly. This can be useful if you’re planning driving routes or delivery routes.
- Create Sales Territories
Using the territory drawing tool, you can distribute customers between your sales associates fairly. Additionally, you can analyze data within these territories to determine if a salesperson meets their targets or if they are underperforming.
- Zoom In and Out: One of the more basic features, the zoom tool lets you find the exact map view you want so you can see your data clearly. For instance, you can look at all of North America or zoom in, so you only see the United States.
Mapping customer data on an interactive map offers a number of benefits. Primarily, it makes it easier for you to sort through a great deal of information in a short amount of time. As a result, you’ll quickly identify trends and patterns that you can use to inform your business decisions. Interactive maps also feature a number of tools that help you to analyze and organize your information. For instance, you can divide up a territory evenly for your sales team or find the best driving route to take you from one sales call to another. You can also filter your view of the data, so you only see relevant information. These are just some of the things you can do when you map your customer data on an interactive map.