After starting your online dating business, only half of the job is done. Improvement of your website visibility is not an easy nut to crack in 2020, when search engines have become conservative and picky. In this article, we review the five marketing strategies to boost visibility of your dating site.
Boosting visibility of any site, even the one focused on Russian brides, can be costless compared to paid traffic. Yes, we’d like to focus on native ways to improve the rankings of your websites in the future, so follow the strategies below.
1. Get Familiar With Google Search Console and Bing Webmaster
Search console and Bing webmaster are basically the same search engine monitoring tools from different giants, Google and Microsoft. If you want to track the performance of your website not just today but through the course of several months or years, then registering for them is vital for controlling the visibility of your dating site. For example, you can track the performance of search queries like Russian wives in your Search Console profile.
You’d get the precise information about the country, number of queries, and growth trend for the specific pages of your dating website that use this key. Besides, you can control backlinks associated with your website and add them to the blacklist in case they look spammy. All you have to do is to prepare the robots.txt file in the format Google asks and upload it to Search Console.
2. Include Right Keywords Into Your Content
Keyword research and content creation are two things that come hand in hand when telling search engines that your site is OK to be shown in the top 10 search queries under the keyword you target. Let’s take the keyword find an Russian bride for instance. There are at least 7 places where you could insert that keyword to comply with Google’s site ranking requirements:
- Page Title
- META Description
- Content of Body HTML part
- Header Tags (H1, H2, H3)
- Outgoing Links
- URL (Domain, subdomain, folder, and page names)
- Images (Src, alt attributes)
One of the best free tools according to Adam Collins, owner of UK SEO company Ignite SEO, to do the keyword research is Keyword Planner in Google Ads. Sign up for Google Ads account with your Gmail address to get access to Keyword Planner. In this tool, you can do the research of the keyword that interests you. Retrieve information about search volumes and relevant keywords that have less competition. All of that can be done in the Keyword Planner in a matter of minutes.
3. Make Your Website Mobile-Friendly
To make every Russian bride look fantastic on your website in the top 5 search positions, the right strategy would be to focus on the mobile version of your dating site. Starting from 2019, Google has been giving the quality mark according to the performance of the mobile version foremost. Mobile-friendliness means that you should create your website from the mobile version adapting it up to the desktop one.
Also, make sure that the content on your site is the same both on desktop and mobile versions because it’s the key requirement from Google to crawl the pages and rank them higher. High quality images of optimal size, unique content, and all service pages will make the mobile version of your dating site look perfect in the eyes of Googlebot.
4. Use Outreach Strategy to Get Valuable Backlinks
Content outreach is one of the most underrated strategies in building the visibility of any site, even the dating one. The core of this strategy is in achieving the number of do-follow backlinks that will improve your authority over Google.
The more backlinks of this type you have from different third-party websites that relate to dating at least in some way, the better is your climb to the top of the Google search. For sure, top dating sites have a tremendous number of organic backlinks that they’ve got via outreach, and this strategy keeps evolving in 2020. Buy backlinks on high-quality, well-established websites with good rankings to improve your site’s ranking.
5. Perform Content Research Among Competitors
Once again, keyword research is necessary to boost the visibility of your dating site. Content research among your competitors is the crucial step to keep up with competition and overtake it by using even better content in your SEO strategy. Websites like SEOBook have keyword analysis tools that allow you to copy and paste the article of your competitor and see what keywords have been used.
The next step is to check all those keywords in terms of search volume and competition. If you see that some keywords are the hard nuts to crack, use the ones that are simpler. Nevertheless, simpler difficulty keywords might have lower search volumes at the same time. The main goal is to create content that will be easier to lift in search ranking than the one used by the competitor.