It was only a question of time before casino operators would realise that they could employ art to attract players to their websites. The interior design of a venue has always been a powerful marketing tool, after all. In this article, we shall briefly review the three most attractive design elements of online casinos in 2021.
The Latest Design Trends in Online Casinos
Of the two venues that offer the same quality of products and services, you will most probably choose the one that looks better. In fact, you may even decide to enter it before you know what is waiting for you inside. This is the basic rationale behind the current trend to make online gambling visually appealing to the potential and actual players. And the unceasing progress of software technology only makes it increasingly easier to do that.
Incidentally, it makes good sense from the financial perspective too. Instead of wasting a lot of money on huge welcome bonuses and monstrous size jackpots, it seems more reasonable to invest into artistic design of the gambling platform, which requires less investment and lifts the casino to a new aesthetic level. This, more often than not, happens at independent online casinos, where the owners invest much more heavily in the look and feel.
Browsing through the multitude of online casino sites, the following design trends seem to have been exploited most actively in the last few years.
New software makes it possible to create extremely realistic 3D effects of the highest complexity. The picture on the screen has become as close to the three-dimensional space of the real world as it could possibly be. It draws you in so much that you almost enter it as if it were an actual brick-and-mortar venue. Which is precisely what the casino tries to achieve – welcome you to enter it.
Crazy Shapes and Bright Colours
From cats and dogs to primate babies and human adults, we all seem to prefer strange and colourful pictures to bleak monotonous patterns. Modern casinos use crazy shapes and bright colours to attract and hold your attention to their sites.
Their glamorous and luxurios layout helps the players feel glamorous and rich too, and makes them want to win and spend money.
Finally, instead of trying to impress and shock you with new software possibilities, the latest 3D design tends to be shifting towards greater simplicity of patterns, striving instead to spark curiosity and create the atmosphere of wealth.
Animation has become an important and almost normal part of modern casino application design. Most users simply don’t want to look at static pictures anymore. From famous cartoon characters to spinning Roulette wheels, everything moves, drawing you into action on the website.
Besides that, interaction with the croupier helps revive the communal aspect of gambling venues, which has always been one of the main reasons players go there.
Online casino platforms are no longer rows of numbers and basic geometric shapes on the screen; they have transformed into beautiful worlds of virtual reality. It is fascinating indeed to watch the artistic development of the gambling industry and wonder what its future has in stock for us.