What’s something you immediately notice when it comes to packaging? The more qualitative the product, and the more well-known the producer of that product, the higher the quality of packaging. Have you ever heard of the “paying for the label” concept? A great example of this sort of thinking is in a popular comedy TV show, Arrested Development.
In that TV show, a girl named Rita from England has mental issues that the Americans she knows don’t notice owing to her posh accent and foreign colloquialisms. As an example, she wears a shirt inside-out, and the mentally sound sister of the show’s protagonist doesn’t notice, saying something to the effect of: “How trendy! You’re wearing it for the label anyway.”
And that’s the truth. Gucci, Nike, Puma, Jordan’s, Rolex—all of these brands tend to be more important for the quality of the name associated with them, than the produced products. An Apple watch or a small Walmart option will cost a fraction of the price a Rolex does, and may even look more stylish—but it will never be considered in the same league.
So in terms of products for your e-commerce operation, the only physical, non-digital advertisement you may have is the packaging of what you’re selling. Accordingly, logos, branding, coloration, quality of packaging, and the ease with which products are interacted with as the packaging is removed are all paramount; we’ll explore such considerations further in this writing.
Tips In Packaging
Coloration, how you exhibit your branding—or even whether you exhibit it loudly, if your product isn’t conducive to that; these are things to account for as you design the best solutions pertaining to your e-commerce store. Also, you don’t have to rely on only one type of packaging.
Some products are best contained in a stylish draw-string bag as has been the habit of Canadian whiskey purveyor Crown Royal. If you’re selling clothes, you may need to fold them between thin sheets of tissue paper with your logo on them. Maybe what you sell comes in a box with a golden brand-name carefully set into the matte finish.
There are all sorts of ways to package what you provide, and the more consideration you make toward effectively packaging what you sell, the greater the perception of product quality silhouetting what you provide. This acts as a means of facilitating long-term customer retention. Also, it can position your products as superior in quality to competitors.
The big difficulty here is finding a packaging provider who “fits the bill”, as the saying goes, in terms of providing solutions specifically aimed at e-commerce operations, cost-effective packaging solutions, and a diversity of available selection. You can get some ideas here if you’re unfamiliar with what’s available—you may find just what you’re looking for.
Positioning Your E-Commerce Store For Success
Business is complicated and expensive whether or not you’re operating an online e-commerce outlet. However, modern decentralization conventions today have positioned digital stores for greater success than has been the norm in modern history. Those with e-commerce outlets are in a position to succeed.
For you to find your balance ahead of competitors, you’ll want to take every angle into account, not least of which being the packaging paradigm you use to protect, advertise, and “flavor” the products you provide. Assure branding matches company conventions, and that your packaging is of a competitively notable quality that represents a collateral investment.
Before using your products, those who buy them will encounter the packaging. It is definitely worth your while to carefully design this aspect of your business for best results. So shop around, explore available options, and position your digital retail outlet for greater success.