If you are in the roofing business, you might have seen your competitors rank at the top spot on Google. You might have wondered about their strategies and whether you can reach that spot or not. You have to remember that various factors go into ranking higher and better than your competition. Local SEO holds more importance among all these factors, especially in areas where multiple roofing companies compete for the top spot.
Local SEO is a marketing tool that promotes a business in a locality with the local audience in focus. The same goes for locally operating roofing companies that operate in certain areas and compete with other companies for the top spot. Google uses specific search engine algorithms that identify the most relevant websites matching the search queries. The more relevant website content you have on your website, the more likely it is to get a first-page ranking on search engines. You will receive higher exposure when your business ranks higher, and clients will likely approach you.
Many strategies and factors come into play when meeting local SEO goals. Let us share some tips with you that will give your roofing business a boost in local SEO.
1. Use Location-Specific Keyword
Always prefer to use location-specific keywords if you wish to rank on the first page of Google. Use these keywords in every content, whether it is a landing page or a social media post. You can use tools such as Google Keyword Planner to find the keywords that represent your services. These tools generate a list of keyword ideas with search volumes and level of competition. You can choose the relevant keywords from the list and then integrate them into your content.
You have to think like a client and ask yourself about the possible keywords to type in a search engine. Some keyword examples you can use include “roofing company in [location],” “roofing contractors [location],” “roof repair near me,” and many others. You can replicate the same process with the other services that you provide for local clients.
2. Use Relevant in Informative Content
The phrase content is king in SEO is correct, but people take it in the wrong sense. They perceive that churning out content and filling a website with words will bring them up in the rankings. This notion is far from the truth. Experts of Roofing Marketing – Hook Agency and almost every other professional digital marketer explain that you have to use the content carefully. That is because not every piece is valuable. It could create a reverse effect on your rankings and overall SEO strategy.
Using thin content such as blog posts that cover information already provided on a website will hurt your rankings. Another example of thin content is using the same content as a doorway for multiple location pages. Establish a content strategy and check for its quality first rather than considering quantity in your website.
3. Meta Details Matter
Meta details such as meta title and descriptions appear as blue text on a search page and the description beneath. These little details have importance in terms of search engine rankings. Your meta details should include targeted keywords with a blend of others. Tools like Yoast SEO tells you the percentage that your meta details hold in setting your page. Consider these details for every page. These act as the first impression that attracts a client in thinking that the page contains the information they seek. You can then give the details of your service on the page afterward. Similar to your content, use location-specific keywords in the meta details, if possible.
4. Use Consistent Contact Information Across All Channels
You have to ensure that the contact information you use is the same throughout all the marketing channels that you use. It may not seem relevant but is a critical factor for local SEO of roofing companies. Using local contact information gives Google an indication that your business operates locally and gives you a higher chance of ranking for local keywords. If you use social media and local directories, ensure that the contact information is the same as that of your website. Remember that search engine crawlers learn through associated platforms, and inconsistent contact information lowers your chances of ranking better. You can do this manually or use automated tools to verify contact information consistency.
5. Google My Business Optimization
Creating a profile for Google My Business is one of the best ways for your roofing business to get a higher ranking in search engines. It helps your campaign gain better exposure and place on SERP. Creating a profile is a straightforward process. Think of it as setting a Facebook business since GMB is also a part of your service’s social media campaigns.
You get multiple benefits from setting a GMB page, such as posting updates, uploading project pictures, announcements, and others. You provide an excellent service, and GMB allows you to let your local community know that your business exists. Another advantage is that the customers can post their reviews and share experiences about your services that go a long way in boosting rankings and sales. These reviews give you a start rating that Google considers relevant to increase your local SEO drastically.
6. Local Links are Critical
Backlinks play an essential role in SEO strategy. Roofing companies often tangle themselves in no-follow and do-follow links when their focus should be on the location. At this point, location-based local links hold more importance. For instance, a no-follow link from a local roofing directory has better value than a do-follow link from an irrelevant industry or location. Google does not want a local business to have backlinks from websites like Forbes or Hubspot. However, links from local institutions that endorse such services give you a better chance at ranking.
7. Give Priority to User Experience
The essence of local SEO is about giving the best user experience, so they consider approaching your service. You get user experience through optimizing multiple on-page factors such as loading speed, color scheme, content placement, videos, design, and others. The idea is to give users the best experience throughout the time they spend on the website. Better user experience decreases bounce rates and gives you a chance to rank higher in SERP.
Every local business needs a practical local SEO guide to get exposure online. It goes the same for roofing companies. Keywords, informative content, Google My Business optimization, and backlinks are some tips you can follow to get better at rankings and increase your chances of attracting more clients.