Tylko, the Warsaw-founded furniture brand built entirely around digital configuration, has opened its first physical space in Berlin — designed by Rotterdam-based studio CLOUD — and it reads less like a showroom than a shared apartment. Tylko Space Berlin unfolds as a sequence of connected rooms — café, library, configuration station, salon, design advisory — rather than a single retail floor. For a brand that has spent more than a decade selling made-to-measure furniture through a screen, the move signals that Tylko now needs a body to match its interface.
Berlin was chosen deliberately, not by default: Tylko points to one of its most engaged communities in the city, built up over years of purely online interaction, as the reason to test a physical format here first. The showroom is framed as a translation exercise — taking a relationship that existed largely through a furniture configurator and giving it a room to stand in.
The layout avoids a retail floor, unfolding instead as connected rooms that visitors move through at their own pace — starting with a café built for soft seating and conversation corners, an introduction meant to spark curiosity before any product enters the picture.
The library holds the product core — fabrics to touch, finishes to examine, Tylko shelving systems to assemble and understand, staffed throughout by Design Advisors who each come from a design background rather than a retail one.
Configuration turns code into scale, letting visitors design their own Tylko piece in 1:1 scale using tactile dials — collapsing the digital configurator the brand was built on into a physical, real-time gesture.
Sound anchors the salon, a cosy, music-led space that accommodates Tylko’s own listening room in the heart of Berlin, treating mood and audio as part of the product experience rather than a backdrop. It isn’t CLOUD’s first pass at this territory — the studio had already shaped a sound-focused shelving collaboration with Tylko, and the salon reads as a continuation of that interest in how furniture and audio share a room. On the role of physical space in a digital era, Cournet says: “As people can more and more easily shop online, I truly believe that they are looking for places to meet-up and hang out. The future of retail will be shaped by communities.”
The mezzanine slows the pace down, functioning upstairs as a working office and a quieter zone for longer consultations — a setting for architects to plan directly with clients, away from the ground floor’s café-and-configurator energy.
Community set the opening’s tone, with a two-day launch drawing more than 1,000 visitors and every element — from a collaboration with streetwear label TTSWTRS to sets from Berlin regulars Wolfram and Toy Tonics — rooted specifically in the city’s creative scene rather than treated as generic launch programming. Ben Kuna, co-founder of Tylko, says the shift reflects a broader intent: “Retail has changed a lot over the last decade, and we feel that change alongside our customers. We’re building something that reflects how we want to experience design today — more personal, more tangible, more human.”
The unfinished quality is intentional: Kuna describes it as central to the concept rather than incidental, “Opening Tylko Space feels like moving into a new apartment. Some things were planned, others we left intentionally open, giving us the chance to learn as people interact with the space.” That openness is where the project’s real logic sits — not in the café or the listening room individually, but in the decision to leave rooms for the Berlin design community to finish furnishing on its own terms.
Tylko Space Berlin by CLOUD | Location: Gipsstraße 7, 10119 Berlin, Germany