Nestled between the vibrant village of Saint-Tropez and its sun-drenched beaches, La Tartane emerges as a 5-star hotel that redefines coastal luxury with a fresh, gentle touch. Designed by Jordane Arrivetz, founder of Notoire agency, this boutique hotel is a homage to the French Riviera’s golden era, where art, nature, and timeless design converge.
Inspired by the spirit of a Provençal village, La Tartane comprises 27 rooms and suites spread across six charming houses, each named after icons of the Café Society—think Hemingway, Chanel, and Fitzgerald. The interiors are a masterclass in Mediterranean aesthetics, with whitewashed beams, pastel-hued walls, and custom-designed rattan furniture that evoke a sense of warmth and intimacy. Private terraces, adorned with lush greenery and handcrafted benches, offer secluded retreats for guests to unwind.
The outdoor restaurant and pool area is a celebration of al fresco living. Under canisse pergolas, guests dine on travertine tables surrounded by brass lighting and parquet floors, a nod to the 1920s seaside glamour. The Saint-Amour restaurant serves a seasonal menu that journeys from crispy calamari to Asian-inspired Wagyu beef, while the poolside bar refreshes with citrus-infused cocktails made from the hotel’s garden.
Notoire’s design ethos shines through every detail—stylized wall paintings by Brazilian artist João Incerdi, grey marble bathrooms with shell-shaped sconces, and a logo inspired by the property’s iconic umbrella pine. Jordane Arrivetz’s playful yet refined approach blends raw materials with elegant hues, creating spaces that feel both nostalgic and contemporary.
Open from May to September 2025, La Tartane is a sanctuary for couples, families, and creativesseeking an idyllic escape. With yoga classes, a pétanque court, and airport transfers, it’s a haven of relaxation just minutes from Saint-Tropez’s bustling heart.
For those drawn to design-driven hospitality, La Tartane is a testament to the art of living—where every corner tells a story, and the Mediterranean’s magic is always within reach.