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LEGO Recreates Nintendo’s Iconic Game Boy in Nostalgic 1:1 Scale Brick Model for Adult Collectors

An adult building the LEGO Nintendo Game Boy 1:1 model kit (72046) with +Control Pad, A/B buttons & interchangeable Zelda/Mario cartridges

LEGO Group

The LEGO Group taps into potent retro gaming nostalgia with its latest release: a near 1:1 scale LEGO model of Nintendo‘s iconic Game Boy. Designed specifically for adult LEGO builders, this collectible LEGO set  meticulously recreates the revolutionary handheld console that defined a generation. Available for pre-order from now, and for purchase on October 1st, 2025, it transforms video game history into a tangible, brick-built tribute.

Faithfully capturing every hallmark detail, the 421-piece LEGO set features the classic grey chassis, tactile +Control Pad, responsive A and B buttons, and the unmistakable SELECT and START keys. Authentic touches extend to the side-mounted contrast adjustment dial and volume control slider, ensuring this model transcends mere imitation. Its dimensions (over 14cm high, 9cm wide, 3cm deep) mirror the original’s iconic form factor.

LEGO Recreates Nintendo's Iconic Game Boy in Nostalgic 1:1 Scale Brick Model for Adult Collectors
An adult LEGO builder assembles the authentic 1:1 scale LEGO Game Boy model kit, featuring the iconic +Control Pad and A/B buttons for hands-on creative nostalgia.

Dialing up the nostalgia further, the design includes a functional Game Pak slot complete with two interchangeable brick-built cartridges: The Legend of Zelda: Link’s Awakening and Super Mario Land. Owners can customize their display using three distinct screens: the classic Nintendo start screen or gameplay scenes from either of the included Game Boy games, enhancing its value as a display piece.

LEGO Recreates Nintendo's Iconic Game Boy in Nostalgic 1:1 Scale Brick Model for Adult Collectors
Display the collectible LEGO Game Boy replica (421 pieces) with interchangeable Zelda: Link’s Awakening and Super Mario Land cartridges plus selectable game screens.

Priced at $59.99 (€59.99 / £54.99), this LEGO for adults set balances sophisticated recreation with an engaging build. While it contains no electronic functions like light or sound, the emphasis is on hands-on creative activities and authentic physical representation. Step-by-step instructions ensure the build is approachable for both LEGO newcomers and experienced enthusiasts seeking a rewarding challenge.

LEGO Recreates Nintendo's Iconic Game Boy in Nostalgic 1:1 Scale Brick Model for Adult Collectors
The LEGO Game Boy set (72046), priced at $59.99, is available now for pre-order ahead of its October 1, 2025 release at LEGO stores and online.

This Game Boy model is a standout addition to The LEGO Group‘s expanding adult designer series, joining culturally resonant builds that merge playful nostalgia with display-worthy craftsmanship. It celebrates not just a device, but an era, transforming a piece of video game history into a sophisticated, conversation-starting collectible for design and gaming aficionados.

The LEGO Game Boy building kit will be available globally via LEGO.com, LEGO Stores, and select leading retailers starting October 1st, 2025. Pre-orders are open now for this highly anticipated slice of retro gaming heritage reimagined in brick form.

Image courtesy of LEGO Group

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