Louis Vuitton‘s Autumn/Winter 2025 menswear show wasn’t just a runway presentation; it was an immersive experience, a journey through the House’s storied past and a glimpse into its future. Staged within a specially constructed “black box” mirroring the prestigious Cour Carrée of the Louvre, the set, designed by Tokyo-based Wonderwall, transformed the space into a meticulously curated archive. The show, titled “Remember the Future,” underscored the growing trend of fashion collecting and the ephemeral nature of trends, while simultaneously promoting a more sustainable approach to the industry.
Wonderwall, the firm founded by renowned luxury retail interior designer Masamichi Katayama, conceived “Marking Memories – An Archive of LVERS,” as an exhibition space celebrating Louis Vuitton‘s historical and cultural contributions. Inside the darkened, theatrical space, two striking geometric shapes dominated: an illuminated ceiling and subtly pink floors patterned with the iconic Louis Vuitton motif. Punctuating these surfaces were rolling archival shelves, reminiscent of a high-end library or museum, their rotating handles discreetly bearing the LV logo.
These custom-designed display cases housed a treasure trove of curated items. Pieces from the House’s own archives mingled with selections from the collections of Pharrell Williams and Nigo, alongside contributions from private collectors, creating a rich tapestry of fashion history. At the heart of this archival landscape stood a four-story pyramid, which served as a dramatic stage for L’Orchestre du Pont Neuf. The orchestra’s performance, beginning with Nobuo Uematsu’s ‘One-Winged Angel’ and transitioning into a trio of original hip-hop tracks produced by Pharrell Williams – Seventeen’s ‘Bad Influence’, The Weeknd and Playboi Carti’s ‘Timeless’, and ‘LV Bag’ by Don Toliver and J-Hope – provided a dynamic soundtrack to the unfolding spectacle.
As models showcased the new collection within this scenographic archive, the message was clear: Louis Vuitton wasn’t simply presenting clothing; they were offering an experience, an event destined to become part of the brand’s own ever-evolving archive. The collection itself, “Remember the Future,” reflected the growing importance of fashion as a collectible and the industry’s shift towards greater sustainability.
The set’s commitment to sustainability extended beyond its message. Constructed from repurposed wood, the installation wasn’t dismantled after the show. Instead, it was gifted to a Paris-based design and art school, reinforcing fashion’s role in education and transforming the traditional fashion show into a valuable cultural space. Following its debut for industry insiders, the venue opened its doors to fashion enthusiasts, further blurring the lines between fashion, history, and public engagement. Louis Vuitton’s AW25 menswear show was more than a presentation; it was a performance, an exhibition, and a testament to the enduring power of fashion to capture and reflect the spirit of its time.