The design of your short-term rental property can make or break its success. Potential guestsscrolling through booking platforms are drawn to aesthetics, functionality, and comfort. First impressions matter, and investing in the right design choices is essential not just for attracting guestsbut also for leaving them with such an excellent experience they’re compelled to leave glowing reviews.

This blog will give you practical tips on how to design your short-term rental to stand out from the competition, achieve higher occupancy rates, and increase your return on investment. From choosing the right color palette to optimizing furniture placement, we’ve covered everything you need to know to make your property irresistible to travelers.

Why Design Matters in Short Term Rentals

Short-term rentals are more than just places to sleep. For many, they’re a home away from home or an integral part of a unique travel experience. This means your property’s design must strike the perfect balance between style and functionality.

Here’s why great design is crucial for your rental’s profitability:

• First Impressions Drive Bookings: Eye-catching photos are the first thing prospective guestsnotice online. Professional and well-thought-out design can elevate your photos and attract more clicks.

• Better Guest Reviews and Repeat Customers: Guests are more likely to leave a positive review if they feel comfortable, cared for, and “wowed” by the space. Better reviews mean higher visibilityon platforms like Airbnb or Vrbo.

• Higher ROI: Thoughtful design makes your property more appealing, allowing you to charge premium rates without hesitation.

Tips for Designing a Short Term Rental That Stands Out

Choose a Cohesive Theme or Style

Consistency is key when it comes to designing a memorable rental. Decide on a theme or style that complements your property and appeals to your target audience—for example:

• Scandinavian Minimalism for a clean, modern aesthetic.

• Bohemian Chic for a relaxed, eclectic atmosphere.

• Rustic Farmhouse for a cozy, countryside experience.

Once you’ve chosen a theme, ensure consistency in furniture, fabrics, and decorative elementsacross the space.

Pro Tip: Avoid bold and polarizing themes that might alienate some guests. Instead, aim for a stylethat feels universally appealing yet slightly unique.

Prioritize Your Living and Sleeping Areas

The living and sleeping spaces are where guests spend the most time. These rooms should not only look stunning but also feel inviting and practical.

Living Area:

• Comfortable Seating: Opt for a modular couch or sectional that can fit groups of varying sizes.

• Entertainment: Include a smart TV, board games, or books for entertainment.

• Clutter-Free Layout: Ensure the room is easy to navigate by avoiding overcrowding with furniture.

Bedroom:

• Invest in High-Quality Bedding: Plush mattresses, crisp sheets with a high thread count, and ample pillows will leave guests feeling pampered.

• Lighting Matters: Install soft lighting like bedside lamps or dimmable lights to enhance comfort.

• Storage Solutions: Include a dresser, closet, or wall hooks to accommodate travelers’ belongings.

Optimize the Kitchen for Functionality

A well-equipped kitchen is a high priority for many travelers, especially those staying for several days.

• Stock the Essentials: Provide cookware, utensils, basic spices, and coffee-making equipment.

• Modern Appliances: Upgrade kitchen appliances such as the stove, refrigerator, and microwave so guests can enjoy a hassle-free cooking experience.

• Dining Area: Add a table that offers enough seating for the maximum number of occupants.

Pro Tip: Include small, thoughtful touches like a welcome basket with coffee pods, snacks, or a bottle of wine to elevate your guests’ experience.

Utilize Neutral Color Palettes with Pops of Interest

Choosing the right color palette sets the tone for your rental. Neutral tones such as whites, grays, and beiges work well as they create a clean and calming environment. Add pops of color through accent pillows, wall art, and decorative elements like vases or rugs.

Avoid overly trendy colors that can quickly look outdated or extremes like overly dark walls that may feel uninviting to guests.

Maximize Storage Without Sacrificing Style

Storage is one of the most overlooked aspects of rental design. Guests need space to store their belongings, but they don’t want an overly utilitarian aesthetic.

Consider multifunctional furniture designs such as:

• Ottomans with hidden compartments

• Beds with storage drawers

• Bench seating with built-in storage for entryways

Smart storage solutions keep spaces in your short-term rental investment property looking tidy and organized while offering functionality.

Add Unique Touches to Set Your Rental Apart

Think about what small details can make your rental unforgettable. These could be:

• Statement artwork from local artists

• A locally inspired guestbook or travel guide

• A cozy reading corner with warm lighting

Pro Tip: Provide Instagram-worthy photo corners with gorgeous backdrops to encourage guests to share their experience online and promote your rental organically.

Focus on Outdoor Spaces

If your rental includes outdoor areas, treat them as an extension of the interior. A well-maintained and inviting outdoor space can greatly increase the appeal of your property.

• Comfortable Outdoor Seating: Add lounge chairs, a small patio sofa, or even a hammock.

• Dining Options: Provide a table and chairs, complete with string lights, for an outdoor dining setup.

• Bonus Features: Attract renters year-round by including a fire pit, BBQ grill, or hot tub.

Think About Accessibility

To expand your potential guest pool, make your rental accessible to everyone. Consider:

• Step-free entrances and ramps

• Grab bars in bathrooms

• Wider hallways or open layouts

While full ADA compliance isn’t always necessary, incorporating some accessibility features can help you stand out in your market.

Use Professional Photography

Your rental design achievements will amount to little unless you properly showcase them. Hiring a professional photographer is one of the best investments you can make, especially in popular short-term rental markets with lots of competition. They will understand how to highlight your rental’s key features, optimize lighting, and capture angles that improve your online presence.

Build a Guest-Centric Environment

Taking your design up a notch doesn’t just stop at aesthetics. Building a guest-centric environmentmeans thinking about all the small details that make staying at your property a joy:

• Tech Touches: High-speed Wi-Fi, phone charging stations, and smart home devices.

• Detailed Check-In Instructions: Make sure guests understand how to operate appliances, heating, and cooling systems.

• Local Recommendations: Leave a guide with dining and activity suggestions to enrich their trip.

Design with Intention and Purpose

Designing a short-term rental property requires more than arranging furniture and painting walls. It’s about understanding guest expectations, staying ahead of design trends, and creating a welcoming environment that leaves lasting impressions. By implementing these expert design tips, your rentalcan stand out in a crowded marketplace, attract more guests, and boost your overall profits.