In a world drowning in single-use plastic—17 million barrels of oil sacrificed annually for America’s bottled water addiction—Anew emerges not as a bandage, but a blueprint. Founded by circular economy pioneer Jayden Klinac, this reusable bottle crafted entirely from plant-based materials achieves the unthinkable: it’s carbon negative without relying on offsets or credits. Launched in the US this June, Anew isn’t selling water; it’s selling a radical reinvention of convenience, marrying Kiwi-sourced alkaline water with a vessel that sequesters CO₂ with every sip.
Anew’s genius lies in its proprietary Recircle biopellet—a 100% biobased material derived from renewable plants. Unlike aluminum (plastic-lined) or glass (energy-intensive), each bottle removes0.0765 pounds of CO₂eq from the atmosphere during production. The reason? The sugarcane and bamboo feedstocks absorb more carbon while growing than manufacturing emits. Third-party verified, this carbon negative certification shatters greenwashing tropes. “We don’t purchase carbon credits to make the math work,” stresses Klinac. “Our bottles inherently sequester carbon.”
But Anew’s innovation goes beyond emissions. Independent lab tests confirm zero microplastic shedding—a critical differentiator when 100% of tested humans harbor microplastics. The bottles are also fossil fuel-free, BPA/BPS-free, and PFAS-free. Unlike flimsy PET (never designed for reuse), Anew’s plant-based design is dishwasher-safe, lightweight, and built for years of use. “It’s like a shoe,” Klinac quips. “You decide when to replace it.” And when you do? Curbside recyclable (No. 2) ensures no landfill fate.
Design-wise, Anew rejects austerity. Its crystalline-blue vessel—prefilled with silky-smooth artesian water from a 50,000-year-old New Zealand aquifer—retails for $8–$9.99 at Sprouts Farmers Market’s 450+ stores. For those prioritizing the bottle over the water, an empty version launches soon online. “At first glance, it seems like expensive water,” Knew acknowledges. “But people quickly realize it’s an affordable, beautifully designed reusable bottle.”
Klinac’s 13-year obsession with circular design manifests here: renewable materials + extended usability + effortless recycling. As US manufacturing ramps up in Los Angeles, Anew targets the $80 billion bottled water market where consumption has surged 40% since 2010. Early results hint at disruption—sales tripled in New Zealand within a year despite premium pricing.
“This blue bottle is the start of a plant-based packaging revolution,” declares Klinac. In a landscape littered with compromised alternatives (aluminum’s hidden plastic, glass’s carbon footprint), Anew offers something rare: uncompromised sustainability. As microplastics invade our bodies and oceans, this bottle isn’t just a container. It’s a manifesto.
Anew bottles are available at Sprouts Farmers Market nationwide and online at chooseanew.com.