To celebrate the opening of the 30th IKEA store in Clermont-Ferrand, France, the Swedish furniture brand has teamed up with local communication agency ubi bene to install a climbing wall covered with IKEA furniture. The vertical apartment is furnished with bookshelves, tables, chairs and beds that act as mounts to be scaled. Users can climb the wall with a safety harness and guidance from a professional team to try out the furniture in a funny and new way.

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all images courtesy of UBI BENE | via golem13