British product designer Lee Broom celebrates his tenth London Design Festival with the launch of a capsule collection of some of his most iconic designs from the past decade reinterpreted in black. Presented in his Shoreditch flagship store, which for one week only will be totally transformed into a tableau with a surreal twist, the installation entitled ‘On Reflection’ continues Broom’s 10th-anniversary celebrations.
Broom began 2017 with his landmark Milan Design Week show ‘Time Machine’ which revisited designs from the past ten years in a pure all-white palette. Whilst continuing to reflect on an illustrious decade in design and a landmark anniversary year, the new all-black editions for the London Design Festival reveal a darker dimension and bring to a close a celebratory year ahead of a series of brand new product launches set for 2018.
‘On Reflection’ will be a unique installation with the all-black capsule collection taking center stage in the store which will be completely redesigned for the event. Fully decorated in black and charcoal grey the store will become a dark atmospheric backdrop for the reinterpreted pieces including the Hanging Hoop Chair, Crescent Light, Fulcrum Light, Carousel and On The Rock. Whilst most designs will be a limited edition of ten, the Carousel and Fulcrum Light’s will have a retail launch following the Festival in November.
Presented in a tableau of an interior which will stylistically mix Art Deco and Bauhaus influences; visitors will be presented with a scene where nothing is quite what it first appears to be. On reflection, the true nature of the tableau will be revealed with a surprising, surreal and modern twist.
Broom will also play host to a secret London Design Festival party located in a unique East London venue to celebrate and bring to a close the tenth anniversary year in signature Lee Broom style.
“2017 has seen us mark our tenth anniversary. It has been a very special year, beginning with our celebrations at Milan Design Week, NYCxDesign and now in London. The London Design Festival is always such a special show for me, and this year it is even more so, as it is our tenth festival and as we continue to reflect on designs from the past decade,” told us, Lee Broom.
all images courtesy of Lee Broom