CASE-REAL has recently completed a new store for skincare brand Aesop in Tokyo’s Shinjuku district. The Japanese design firm has designed the 82.1-square-meter space as a reflection of its context. “Sihinjuku is always a city with an image of artificial chaos, but also with a nostalgic 80s atmosphere, and a human-like feeling,” explains CASE-REAL.
Located within a jungle of buildings, small alleys, and glittering neon-signs, CASE-REAL designed Aesop Shinjuku as a place that functions as an oasis at the heart of the city.
“Sihinjuku is always a city with an image of artificial chaos, but also with a nostalgic 80’s atmosphere, and a human-like feeling,” explains the design team. “We came upon the idea creating a store that can merge this kind of Shinjuku atmosphere, with the opposite natural and generous feeling the Aesop brand has. Cold but warm, new but nostalgic. A place that functions as a new retreat in such city. We chose stainless steel with a mirror finish for the main material. Chipped plaster walls finished with a rough expression, combined with a glorious artificial volume of stainless steel will be applied to create a shop space that is distinct to Shinjuku but also reflects the Aesop brand through its design.”