“As lockdown measures begin to gradually ease up and we look to leaving our homes to reconnect with our teammates, we want to help,” said Adidas in a statement. “Whilst not medically graded, it’s designed to help prevent the spread of transmissible viruses and germs, to help protect those around you.”
The Adidas Face Cover is available to purchase in Europe, North America and China, with part of the sale price being donated to Save The Children’s Global Coronavirus Response Fund.
“Last month we started reallocating design and supply chain resources to create reusable Face Covers,” continues Adidas. “We’re adding them to our range from this week – and in Europe and North America, €2/$2 (or equivalient local currency) from every pack sold is donated to Save The Children’s Global Coronavirus Response Fund up to €1.5m, running until June 30.”
Save the Children’s Global Coronavirus Response Fund helps to save lives through prevention and containing the pandemic; to support those families who are hit hardest, especially coping with economic hardship; to support children, teachers and parents in home-schooling and back to school programs; and to protect children who are in danger of domestic violence, abuse or neglect.
The Face Cover is made with Adidas Primegreen – high performance recycled fabric free from virgin plastic. The soft, breathable cloth adapts to your face for comfort during any activity. While not medically graded, it’s designed to help prevent the spread of transmissible viruses and germs, to help protect those around you.
The Adidas Face Cover form part of Adidas’ response to coronavirus, which is branded #hometeam. Other recent #hometeam initiatives have included creating face shields for U.S. healthcare workers alongside Carbon and the provision of masks to medical communities in South Korea , Europe and the United States .