The newest outpost of Superchulo, a popular Madrid eatery, signals a compelling shift in the brand’s visual identity.Designed by Pablo Roig, the Superchulo Canalejas restaurant in the city centre is conceived as a sophisticated, immersive experience that moves beyond mere branding, elevating the healthy dining concept into a finely tuned architectural statement. Roig’s response to founder Rebeca Toribio’s brief focuses on crafting a space where materiality, volume, and colour engage in a balanced, palpable dialogue.
The interior design unfolds from an extraordinary, continuous surface treatment. The entire envelope—floors, walls, and ceilings—is clad in a pigmented lime mortar of warm, earthy terracotta tones. This single, monolithic finish creates a smooth, tactile canvas, immediately establishing the restaurant as a warm pause from the city’s bustle. Upon this unified base, the studio models a spatial sequence defined by curved geometries and stepped ceiling heights. This fluid approach guides visitors intuitively through the space and lends a natural atmosphere reminiscent of organic forms.
These structural curves are mirrored in the functional elements of the dining room. Integrated benches trace the soft, undulating lines of the ceilings above, subtly defining intimate seating zones that foster natural conversation. Enhancing the overall guest comfort, a cellulose projection has been applied to the ceiling, a clever architectural intervention that significantly improves the acoustics of the communal space while adding an extra layer of organic texture.
The chosen material palette is decidedly honest and highly textured. Beyond the dominant terracotta mortar, the design incorporates natural woods and marble with bold veining for the bar and counter areas, providing elegant points of contrast. The seating itself features textiles of linen and cotton, furthering the soft, natural feel, while suspended vegetation acts as a living, soft-scape element, injecting freshness and contributing to the feeling of a lived-in, familiar space.
Key accents of colour are used to reinforce the core Superchulo identity and connect to the culinary concept, which celebrates the earth’s chromatic diversity. The pale pink Phantom chairs by Vitra, already an iconic signature of the brand, are paired with contemporary pieces like Teulat chairs. Small, vivid Klein blue ceramic vases—sourced from Marrakech—are distributed throughout the space as visual anchors, deliberately establishing a dialogue that links the interior architecture directly to the gastronomic proposal.
Located at the heart of the main dining area, a striking mural adds a powerful artistic dimension. Created by artist Paulina Silva in collaboration with the Santa & Cole gallery, the artwork uses natural pigments and forms inspired by abstracted landscapes and florals. This piece is a carefully considered focal point, strengthening the aesthetic cohesion and acting as a crucial link between the art and the architecture that champions the brand’s values of authenticity and transparency.
As night falls, the strategic lighting design comes to the fore. Bespoke luminaires, designed by the Pablo Roig studio, create intimate points of light that dramatically enhance the curved geometries and emphasize the material volumes. This evening setting ensures the mural gains a new, dramatic presence, culminating in a warm and utterly welcoming ambiance that supports the all-day operation—from breakfast and lunch to afterwork gatherings. Superchulo Canalejas successfully utilizes interior design as the main vehicle for a refined and mature brand experience, setting a new benchmark for conscious hospitality design.