Would you buy a house on Facebook? It might seem strange at first, but advertising your house for sale on social media is one of the best ways to attract interest.
With so much of the world on social media, platforms like Facebook and Instagram are perfect for generating interest in your beautiful property— as long as you do it correctly.
If you’re getting ready to sell, here are our top tips for advertising on social media.
1. Take Professional Photos
You’ll need professional photos of your home, regardless of whether you’re advertising with Facebook or traditionally. Fantastic photos can help your home sell 32% faster than homes without great photos.
You’ll get the best results from using a pro who is experienced in real estate photography, but if you’re doing it on your own, here are a few tips.
First, declutter the home and make it look as clean and sparkling as possible. Shoot on a bright day with as much natural light as possible, and use a high-quality DSLR camera and tripod for stabilization.
It’s best to edit photos after, to remove any unwanted reflections or shadows.
2. Use Video for 3D Tours
On social media, you have the potential to reach buyers beyond your local area. As you may be tough for them to pop by for an open house, you need to make the home irresistible as they scroll online.
How can you do this? Video! Using video, you can create virtual walk-throughs of the property, perfect for those not able to visit in person.
You may need to hire a videographer, who can create the video with cameras and even drones, but the expense is worth it for the ability it has to draw in potential buyers.
3. Use Facebook Ads
Using Facebook ads is one of the best ways to sell a home on social media. You can share on your personal profile and ask friends and family to share, but to increase your reach, use Facebook ads.
They are easy to use, and you set your daily budget in advance of how much you’d like to spend. Then, narrow down your demographics (location, age, gender, interests, hobbies) to target specific buyers.
Here are some additional tips to sell your attached house.
How do you know who to target? Look at the buyers who’ve come to your previous open houses—that can be a good starting point for figuring out what sort of customer is interested in your property.
The popular photo-sharing site Instagram is owned by Facebook, and you can also create Facebook ads that market on Instagram.
As Instagram is such a visual platform, add your listing here too, as your stunning home photos and videos should attract attention.
4. Have Your Real Estate Share on Their Social Media Pages
If you’re working with an agent, encourage them to share their listing on all their social media accounts. It can provide a big boost to your promotion, especially if they have a large base of followers.
Even better, see if they will create a Facebook ad campaign of their own to market the property.
If you don’t think your real estate agent is doing enough to promote or advertise the property, you may consider switching to another agent.
5. Don’t Neglect Pinterest
When it comes to selling your home on social media, don’t forget about Pinterest. It’s a hugely popular platform where users create image boards, and you can discover new interests. Each image links back to a website. It’s popular with fashion, beauty, travel, and interior design, to name a few, which makes real estate a great fit.
As with Facebook, you can create a targeted ad campaign for your property. The image will link to your sales listing.
As Pinterest ads tend to be slightly cheaper than other platforms, experiment with ad campaigns to see which gets best results. For example, use several photos and see which works best.
Or, use a design platform like Canva to add text or design to your image, which helps it stand out.
6. Create a Waiting List
Blogging is one of the best social media tools out there. If you, or your real estate company, have a blog, you can use the blog to capture interested leads.
Promote a real estate waiting list for your area, where interested parties can sign up with their email to be notified of new listings in your region.
This creates a ready-made database of potential buyers that you can promote your sale to. Since they’re already looking to buy, this is much more effective than random letter drops or using cold lists.
You can also run Facebook campaigns with the sole purpose of creating a mailing list, which you can then use when it’s time to sell.
7. Use Facebook to Drive Traffic to Your Listing
When creating Facebook ads, should you copy and paste all of your ad into the text field? Probably not, as this will make it excessively long and it may get flagged by Facebook as spam, meaning your ad may not get approved.
It’s better to think of social media ads as a lure, or lead magnet. Entice the viewer with gorgeous photos and video and a sentence or two promoting the property. Also, include a link to your listing in the ad.
This way, users will click through from the ad to your website. This drives more traffic to the real estate site, which can help with SEO.
While they’re browsing, they may check out other listings in the area, or sign up for your mailing list.
Start Advertising Your House Today
If you’re not using social media for advertising your house, you’re missing out on one of the biggest marketing opportunities out there.
Use the tips above to start attracting new clients and generating interest for your sale on social media. Before you know it, you’ll start to receive offers and you’ll be on the way to closing the sale.
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