When designing a website, there are many factors to consider to get your visitors to convert to sales. Most of the time you want to make sure your visitors stick around on your site long enough to convert. In this article, we’ll go through some of the best tips and best practices to improve your customer’s user experience and drive conversion rates.
1. Make It Easy to Navigate
If you look at some of the most successful websites (think Amazon) you’ll notice that everything you need to know is readily available on the landing page, the first page you encounter. This makes it easy to find what you are looking for and get to where you want to go without having to search for a specific page.
Successful sites really consider the users experience. Think about the information that most of your customers will be looking for – chances are it is your business hours, contact info, and address. Put this vital information in an easy to find place on your site, or make it available with just one click. Don’t make your customers search too hard to find what they need.
2. Draw Attention to What you Want your Customers To Focus On
Here is where you need a good digital marketing strategy. Incorporate your online digital marketing into your website design for the most effective conversion rates. For example, if you have a huge holiday sale coming up, put this in a prominent spot on your page, with nothing else around it to draw attention. Use white space, empty space in an effective way, and draw focus.
3. Think Mobile
More people than ever are using mobile devices instead of desktop computers to search for what they need. Ensure your site is optimized for mobile devices, or you could be losing out on many potential customers.
Using mobile devices is especially true for local searches; most people are more likely to use their smartphones to look for businesses near them. Take advantage by boosting your Vancouver SEO to get on the local listings.
4. Think Design
Make sure your website has a pleasing design with high-quality images and attractive colours. A cheap-looking site will drive customers away from your business rather than to it and they won’t be coming back.
You can also get creative and incorporate video design into your website. If you need help with design aspects like this, ask for advice from a web design company in Vancouver that specializes in creating videos to sell small business services.
5. Keep your call-to-action buttons Simple and Straightforward
Your call to action should be simple and easy for your customers to respond to. If you want customers to sign up for your email list, make it the first thing they see when they get to your site, or even better, a popup window. Be sure it is clear what the offer is and what you want your customers to do.
6. Website Speed
A slow loading site won’t attract visitors. Many people will get frustrated if they have to wait too long and they’ll quickly click off your site. It is important to have design elements like pictures and images, just be sure they are optimized for the web and won’t take a long time to load.