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What is the Emerging Age of the On Demand Marketer?

What is the Emerging Age of the On Demand Marketer?

Anastasia Shuraeva from Pexels

On-Demand Marketing transforms how a company’s human resources, asset management function, and overall Marketing function work. By better utilization of their on-demand marketing resources, companies can respond more quickly and effectively to leverage their marketing resources to maximize their competitive advantage in today’s highly competitive business environment, from the initial concept to the execution to the final analysis and integration of that marketing performance to sales performance. The concept is not a new one, but the ability to execute on-demand functions with measurable, repeatable results is a relatively new and critical element in measuring the success of on-demand functions. When a company executes on-demand functions at the optimum times of day, such as peak periods or off-peak periods, and manages those functions at the optimum cost, it is the measurement of that success that becomes paramount.

The Internet And New Concepts

The concept only became more relevant and important with the evolution of the Internet. The internet has changed the way marketing systems work in general. For example, many small businesses rely on social media for their marketing (even on-demand marketing). They are even able to boost their marketing campaigns through services like YouTubeStorm. As on-demand functions became less about providing a service and more about a product, the importance of a marketing function became more pronounced. It became necessary to measure, manage and retain our on-demand marketing talent to remain at the top of the food marketing chain. Today, we are experiencing the results of that effort through the combination of on-demand functionality with measurement and control of its costs.

What We Can Expect To Come

In this coming era, there will be little wonder if the customer’s experience with your product information and actions will determine their buying decisions. With on-demand marketing becoming more critical to companies of all sizes, the combination of a strong on-demand marketing function combined with measurement of that functionality will become increasingly important. The ability to track and measure on-demand marketing is becoming easier to do. Today, on-demand functions are becoming integrated into many areas of business operations. Customer relationships are at the center of customer service excellence.

 What is the Emerging Age of the On Demand Marketer?

What Does This Mean For The Consumer?

Today, we are experiencing big data analytics with its focus on both quantitative and qualitative measures of customer experience. These are very powerful tools for understanding consumer behavior in an ever-changing, highly competitive marketplace. What it means is that today, on-demand marketing is now a key player in our strategy for success.

Today we are going to go deeper into this power by introducing the concept of “digital marketing.” We will discuss what “digital marketing” really means, how it applies to on-demand marketing, and how the various pieces of the digital marketing puzzle fit together.

Ways Of Defining Digital and On-Demand Marketing

Digital marketing is defined as the process of using electronic or digital technologies to engage consumers in the buying process. This includes everything from interactive television commercials to social media marketing campaigns to print ads to billboard campaigns to E-commerce sites. In essence, it is the integration of many different types of traditional marketing into on-demand marketing solutions. Let’s take a closer look at each of these pieces.

Digital marketing in on-demand marketing solutions begins with the creation of meaningful conversations, which leads consumers to a willingness to take action. These conversations may be made through written reviews, blog posts, interviews, or other forms of content-based exchanges that begin to build channels of interaction. Once sufficient interaction occurs, marketers begin to realize that the key to success is not so much in creating channels of interaction but rather in understanding how those channels can help optimize return.


The emerging technologies of social media, mobile devices, and on-demand channels are creating massive opportunities for marketers to create ever-evolving channels of interaction. It is up to these marketers to understand the basics of this emerging age and use it to their advantage. The Internet has changed drastically in the past few years, and we are beginning to see the results of this transformation in our daily lives. By staying abreast of the new trends and behaviors that shape our digital landscapes, marketers stand to take advantage of this emerging era to generate enormous profits.